Get started with reconciliation

What is reconciliation?

As a publisher, you need to determine which values are your delivery numbers—that is, what served on your website. These values are often impressions but could be other numbers such as clicks or days. The end result of the reconciliation process is a set of final delivery (or revenue) numbers, which can be used for various downstream processes in Ad Manager, such as billing advertisers or making revenue share payments to partners.

Revenue calculations under reconciliation differ from other parts of Ad Manager. A one-to-one comparison of these values is not recommended. To learn more about how calculations are conducted for reconciliation versus other parts of Ad Manager, see Revenue calculation under reconciliation.
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