Top reasons for account closure

To help you understand the possible reasons that publishers may have their accounts disabled, we’ve outlined the most common reasons that accounts are disabled for invalid activity or policy violations below. We hope this information helps you to better understand our policies, and ensure that your sites and account remain compliant with our policies.

We understand that you would like to have more information about ways to help ensure that you're following our guidelines. Note that this is not a complete list, but the top causes. For more information, please see the Google Ad Manager Partner Guidelines.

We want to maintain a strong ecosystem for both advertisers and publishers. As a publisher, you are responsible for maintaining high quality inventory and traffic. If the traffic we are receiving from a publisher is violating policies and/or invalid, then the publisher is no longer eligible to participate in the Ad Exchange or other publisher products. This kind of traffic is damaging to our advertisers, as well as legitimate publishers, as it can reduce advertisers’ trust in the rest of the network.

Common reasons for disabled Ad Exchange accounts

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Generating or receiving automated or bot traffic
  • Artificial impressions and clicks that are generated through automated means such as a bot or deceptive software, are prohibited. Automated traffic can be generated by a publisher, or can be received through purchased traffic. It’s important to review traffic sources before you decide to work with a traffic source. Also, be aware of programs that check links within your site, as they may click on ad links as well.
Using an incentivized traffic source
  • Publishers should not use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs.
Manipulating how ads are served
Encouraging users to support your site through ad interaction
  • Publishers may not ask others to refresh or click their ads. This includes asking for users to support your site, offering rewards to users for viewing ads or performing searches and promising to raise money for third parties for such behavior.
Ad placement deceptive for users or generating accidental clicks
  • Publishers are not permitted to encourage users to click on Google ads in any way. This includes implementing the ads in a way that they might be mistaken for other website content, such as menu, navigation, or download links, modifying the ad size to be nonstandard and invisible or hard to see for the user, or being placed too close to elements on the page that require heavy mouse interaction. Please review these applicable ad placement guidelines for implementations considered deceptive.

If your account has already been disabled for invalid activity, visit here for additional information.

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