Report on performance

Create a new report

Define the criteria to use for your report

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Limit the date range of your reports
A broad date range selection, such as the dynamic date range of Last 3 years, may unfavorably impact your report performance. We strongly recommend that you choose a specific date range whenever possible.
  1. Sign in to Google Ad Manager.
  2. Click Reporting and then Reports.
  3. Click New report.
  4. Click Edit and select the report type you want to use. Then, click Done.
  5. (Optional) Enter a meaningful report name if you plan to save the report.
  6. Select the appropriate time zone (only applies to some report types).

    If you've chosen the Ad Exchange historical report type, decide whether or not to use the default Ad Manager network time zone for your report output. If deselected, Pacific Standard Time (PST) is used.

  7. Select a date range.
    • Dynamic date ranges display data over a rolling time period, such as "Last 30 days" or "Last 6 months", and are best for scheduled reports.
    • Custom date ranges enable you to set a custom dynamic date range, such as a start date of "6 weeks before today" and an end date of "1 day before yesterday". The start date must occur before the end date.
    • Fixed date ranges can be a static date ranges of no more than 90 days for reports with a Date dimension, or one year for reports with a "Month and year" dimension.
    A "day" in a given report is defined as midnight to midnight in the report's selected timezone. The actual dates used are available in the output of the report. If you select "Last 3 years" or a similar dynamic date range, the current day's data is not included in the report.
  8. Select a report table structure.
  9. (Optional) Click Add filter to refine your report data and include only items you specify. Use filters to include or exclude specific data from your report, such as data from a specific advertiser or country.
  10. Select dimensions to group and organize the data in your report. Adding dimensions makes your reports easier to understand. The dimensions are grouped by category in the user interface and you can search the list to find a specific dimension. Learn more about report dimensions and dimension attributes
  11. Select metrics to determine what data should be displayed in the report. Only select the metrics necessary for the report; increasing the number of metrics will also increase the complexity of the data and may make it more difficult to understand. Learn more about report metrics
  12. (Optional) Add editors by entering email addresses or selecting names from the list. Editors are other users who can edit your report settings. 
  13. (Optional) Schedule your report and share the results
  14. Save and run your report.
    • If you want to run the report later, click Save and give the report a meaningful name. If scheduled, your report will run according to the schedule you've defined. Otherwise, you can come back to run or edit this report in the future.
    • If you want to generate report results now, click Run. After your report has loaded, you can send the report results or export the report results.

Find your reports

  1. Sign in to Google Ad Manager.
  2. Click Reporting and then Reports.
  3. Click All reports to see reports you own, as well as those shared with you.

Copy or delete a report

  1. Sign in to Google Ad Manager.
  2. Click Reporting and then Reports.
  3. Select the checkbox next to one or more reports.
  4. Click Copy to copy the selected reports, or click Delete to delete the selected reports.
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