Report on performance

Create a new report

Define the criteria to use for your report

When you create a report, you can decide on the data you want to include. For example, you can select a date range, add filters, and choose the dimensions and metrics for the data you care about.

You can also schedule reports to run automatically, and share reports with your team.   

On this page

Create a report

  1. Sign in to Google Ad Manager.
  2. Click Reporting, and then Reports.
  3. Click New report.
  4. Next to "Report type," click Edit, then select a report type, and then click Done.
  5. (Optional) Next to "General settings," enter a meaningful report name if you plan to save the report.
  6. Select the appropriate time zone (only applies to some report types).
  7. Select a date range.
    Limit the date range of your reports
    A broad date range selection, such as the dynamic date range of "Last 3 years", may unfavorably impact your report performance. We strongly recommend that you choose a specific date range whenever possible.
    • Dynamic date ranges display data over a rolling time period, such as "Last 30 days" or "Last 6 months." Dynamic date ranges are best for scheduled reports.
    • Custom date ranges allow you to set a custom dynamic date range, such as a start date of "6 weeks before today" and an end date of "1 day before yesterday." The start date must occur before the end date.
    • Fixed date ranges let you focus on specific dates in the past. Your start date can be up to 3 years before today.
      Note: A "day" in a given report is defined as midnight to midnight in the report's selected timezone. The actual dates used are available in the output of the report. If you select "Last 3 years" or a similar dynamic date range, the current day's data is not included in the report.
  8. Select a currency (Beta).
  9. Select a report table structure.
  10. (Optional) Click Add filter to refine your report data and include only items you specify. Use filters to include or exclude specific data from your report, such as data from a specific advertiser or country.
  11. Next to "Dimensions," select dimensions to group and organize the data in your report. Adding dimensions makes your reports easier to understand. The dimensions are grouped by category in the user interface and you can search the list to find a specific dimension. Learn more about report dimensions and dimension attributes.
  12. Next to "Metrics," select metrics to determine what data should be displayed in the report. Only select the metrics necessary for the report; increasing the number of metrics will also increase the complexity of the data and may make it more difficult to understand. Learn more about report metrics.
  13. (Optional) Next to "Editors and scheduling:" 
    • To add editors, click Type to search, and then enter email addresses or select names from the list.
      Editors are other users who can edit your report settings.
    • To schedule your report, click the dropdownExpandand make your selections.
      Learn more about scheduling and sharing reports.
  14. To save or run your report, choose an option:
    • To run the report now, click Run.
      After your report has loaded, you can send or export the report results.
    • To run the report later, click Save and give the report a meaningful name.
      If scheduled, your report will run according to the schedule you've defined. Otherwise, you can run or edit this report later.
    • To save and run your report now, click Save and run.

Find your reports

You can find reports you saved, starred, or those that were shared with you. 

  1. Sign in to Google Ad Manager.
  2. Click Reporting, then Reports.
  3. Next to "Filter by," click All reports or one of the other filters.
  4. (Optional) In the filter results:
    • To view details about the report, click Expand Expand.
    • To make the report easy to find later with the "Starred" filter, click the star.

Copy or delete a report

  1. Sign in to Google Ad Manager.
  2. Click Reporting, and then Reports.
  3. Check the box next to one or more reports.
  4. Choose an option:
    • To copy the selected reports, click Copy. 
      The new copy is added to the table and named "Copy of report name.
    • To delete the selected reports, click Delete.

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