Create a video ad rule

Only available in Google Ad Manager 360.

The default ad rule

When you enable video ad rules for your network, a default ad rule is created automatically. This ad rule always has a lower priority than ad rules you create. When automatically created, the default has the following settings:

  • Shows one 30-second pre-roll video ad, with no podding
  • Targeted to the run of network, with no specific targeting
  • Mid-rolls, post-rolls, and other types of ads are disabled

To view or edit the default ad rule, select Video and then Ad rules, and click the default in the list.

If all of your ad rules (including the default ad rule) don't display ads of a certain type, that ad type will never show. For example, if no ad rules include post-roll ads, post-roll ads will never show for the network. We recommend specifying a more inclusive default ad rule so that you don't disable any ad type unintentionally.

Create a new video ad rule

  1. Sign in to Google Ad Manager.

  2. Click Video and then Ad rules and then New ad rule.

  3. Enter a name, select the status, and either the Standard or Session rule type.
  4. Configure your rule, depending on the rule type you've chosen:

    Standard ad rule settings
    To apply ad rules to mid-rolls, you need to use IMA3, VMAP (currently in beta), and content ingestion.

    You also need to include cmsid and vid in your master video tags.

    Pre-rolls, mid-rolls, and post-rolls

    The drop-down menus for these ad types include the following options:

    • Always show: Choose this option to turn on the ad type.
    • Never show: This option excludes the ad type.
    • Defer to lower priority rules: If you select this option, the ad rule doesn't specify any guidelines for the ad type. If a lower-priority ad rule does specify a guideline, that ad rule will apply. For example, if you select "Defer to lower priority ad rules" for pre-rolls, and a lower priority ad rule says "Never show," then pre-rolls will never show.

    Duration, pod length, and bumpers

    If you choose "Always show" for pre-rolls, mid-rolls, or post-rolls, configure the following settings:

    • Podding: Pods are groups of ads shown in sequence. If you enable podding, choose between standard and optimized podding. With standard podding, you specify the maximum number of ads that can be in the pod and the duration for each ad. With optimized podding, you specify the pod length (either a maximum or an exact duration) and, optionally, the maximum number of ads that can be in the pod.
    • Maximum number of ads: The upper limit on the number of ads that can show in a given pod. If you are creating an optimized pod, you can also choose to have no maximum.
    • Maximum ad duration (standard pods only): Enter the duration, in seconds, for each ad position. Only enter whole numbers (no decimals). If, at the time of ad serving, no ads of the specified duration are available to fill a required ad slot, that slot isn't filled.

    • Pod length (optimized pods only): Select either Maximum or Exact, and then enter the pod length in seconds.This specifies the sum of all the durations of ads that can serve in this pod.
    • Bumpers: A bumper is a short video ad, often for a house campaign, that plays before or after a video ad slot. To enable bumpers, select an option from the "Bumpers" menu.

      Bumpers do not allow the trafficking of companions.

    When to display (mid-rolls only)

    If you choose "Always show" for mid-rolls, specify when in the video the mid-roll ads should display. Choose from the following options:

    • Every N seconds: For example, enter 120 to show ads every 120 seconds.
    • At fixed times: For example, enter 60,180,300 to show ads at the 60, 180, and 300 second marks.
    • Every N cue points: Use this option if the video has predefined cue points. Cue points are ingested from a content management system (CMS). For example, enter 3 to show ads at every third cue point.
    • At fixed cue points: Use this option if the video has predefined cue points. For example, enter 1,4 to show ads at the first and fourth cue points.

    Select Specify settings for each mid-roll if you want to set podding, max number of ads, ad durations, and bumpers for mid-rolls at each cue point.

    Set Frequency capping for the ad rule.

    Frequency capping options

    Frequency capping requires the use of cookies, AdID or IDFA, or PPID.
    • Turn on: Choose this option to apply frequency capping for the pod, stream, or both.
    • Turn off: Choose this option if you don't want frequency caps to apply to this ad rule.
    • Defer to lower priority rules: If you select this option, the ad rule doesn't specify any frequency capping guidelines.
    Session ad rule settings
    In the "Video pre-rolls" sections, enter:
    • Frequency:
      • Every N videos: Enter the number of videos across streams after which pre-rolls should be shown. For example, on a music site you could enter 3 to show the video every three music videos, even if the user watches these videos from different streams on the page.

      • Every N minutes: Enter how long a visitor can watch content across streams before a pre-roll ad shows. For example, for a sports site you could enter 7 to show an ad every 7 minutes, even if the user is watching a single video on a single stream.
        Minutes are based on clock time: pausing a stream does not stop the clock.
    • First pre-roll: Enter the number of videos across streams that should show before the first pre-roll runs.

    • Podding: To show a group of ads together, enable standard or optimized podding. If you enable podding, you then need to specify the maximum number of ads to allow per pod.

    • Max. ad duration: Enter a numeric value in seconds. Any pre-rolls that run as part of this rule will be less than or equal to this max.

  5. Under Settings, choose the times for the ad rule to begin and end.

    Select specific dates and times, or choose a pre-defined option. You can choose to start the rule immediately or one hour from when you save. You can also choose to let the rule run indefinitely by selecting Unlimited as the end time.

    For new ad rules, the start time must be in the future.

  6. Choose Targeting to associate the ad rule with particular ad requests. Ad rules without specific targeting apply to all requests, in order of the priority of the ad rules. You can include or exclude the following:

    • Video content: specific videos or categories of videos that Ad Manager ingested from your content source
    • Inventory: specific ad units or placements
    • Custom targeting: key-values , based on CMS metadata
    • Geography: users in particular locations
    • Browsing: specific browsers, browser languages, bandwidth, or operating systems
    • Devices: specific device capabilities, categories, or manufacturers
    • Operating systems: specific operating systems, and in some cases, versions of operating systems
    • Bandwidth
    • Mobile applications
  7. Click Save. By default, Ad Manager adds the new ad rule as the lowest priority above the default ad rule.

Target line items to video positions

You can target line items to specific video positions (pre-rolls, mid-rolls, post-rolls, or bumpers). Line items not targeted to a specific position are considered eligible to serve in any position that your ad rules specify. 

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