Important: Starting February 2024, Gmail requires the following for senders who send 5,000 or more messages a day to Gmail accounts: Authenticate outgoing email, avoid sending unwanted or unsolicited email, and make it easy for recipients to unsubscribe. Learn more about requirements for sending 5,000 or more emails per day.
This FAQ provides additional, detailed information to support our Email sender guidelines (previously called "Bulk sender guidelines"), which describe in detail Google's requirements for sending email to personal Gmail accounts.
We update this FAQ periodically, so check back regularly to get the latest information and requirements for bulk email senders.
To help email senders meet the requirements in our Email sender guidelines, we've added a new Compliance status dashboard to Postmaster Tools.