Email sender guidelines FAQ

This FAQ provides additional, detailed information to support our Email sender guidelines (previously called "Bulk sender guidelines"), which describe in detail Google's requirements for sending email to personal Gmail accounts.

We update this FAQ periodically, so check back regularly to get the latest information and requirements for bulk email senders.

To help email senders meet the requirements in our Email sender guidelines, we've added a new Compliance status dashboard to Postmaster Tools

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Bulk senders

Google Workspace accounts

Sender guidelines enforcement

Spam rate

Unsubscribe links

Email authentication

Support & escalation

Related resources

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