The local inventory ads feature allows you to showcase your products and shop information to nearby shoppers searching with Google. When shoppers click an ad that shows your local product, they arrive on your local shop front, a Google-hosted page for your shop or your omnichannel landing page if your website meets the necessary requirements. Shoppers use the local shop front to view in-shop inventory, get shop hours, get directions to your shops and more.
Important: To participate in local inventory ads, you must adhere to the local inventory ads policies.
Benefits
- Promote your in-shop inventory: Let local shoppers know that your shop has the products they’re looking for, at the moment they search on Google.
- Bring your local shop online: Use the Google-hosted local shop front or your own website with the merchant-hosted local shop front feature as a robust, digital local shop front experience.
- Highlight your shop pickup options directly on your local inventory ads
- Use the pickup today feature to showcase which of your products can be reserved or bought online and picked up in-shop within the same day or the next day.
- Use the pickup later for local inventory ads feature to advertise products which are currently not available in your shops but that can be picked up in-shop within a specific SLA.
- Use pickup later for Shopping ads in conjunction with Shopping ads without being required to provide full inventory information. Advertise your Shopping ads products that can be picked up in-shop within a specific SLA.
- Measure performance: Monitor the impact your digital ads have on online and in-shop performance goals.
Availability
We’re currently working with retailers who have bricks-and-mortar shops in the following countries and regions:
Argentina | India | Singapore |
Australia | Indonesia | Slovakia |
Austria | Ireland | South Africa |
Belgium | Israel | South Korea |
Brazil | Italy | Spain |
Canada | Japan | Sweden |
Chile | Malaysia | Switzerland |
Colombia | Mexico | Taiwan |
Czech Republic | The Netherlands | Thailand |
Denmark | New Zealand | Turkey |
Finland | Norway | UAE |
France | Philippines | The United Kingdom |
Germany | Poland | Ukraine |
Greece | Portugal | The United States |
Hong Kong | Romania | Vietnam |
Hungary | Saudi Arabia |
Tip: Eligible retailers in the UK, IE, US and CA can use the product reader or local inventory app to automatically add their in-store products to Google for free. US-based merchants can also run local inventory ads using the local inventory app. Get started.