Advertising Policies

AdWords Policy Center

Welcome to the AdWords Policy Center. Here you'll find the requirements for advertising with Google AdWords. Our advertising requirements can be summed up by Google's Advertising Principles shown below. To promote a safe and positive experience for our users, each ad is reviewed based on these advertising principles.

	User Experience Ad Format Website Functionality Website Usefulness Advertising should provide a positive experience to users.			Safety and Security Malware User Deception Personal Information Spam Techniques Advertising should be safe for all users.
	Accurate Ads Relevance, Clarity, and Accuracy Advertising should be accurate and truthful.			Transparency and Privacy Information Collection and Use Billing Practices Advertiser Authenticity Software Principles Advertising shouldn't violate users' trust or privacy.
	Legal Restricted Products and Services Trademarks Copyright Counterfeit Goods Advertising should comply with laws and regulations.			Google's Brand Brand Decisions Advertising should be compatible with Google's brand decisions.

For past and upcoming changes to our policies, please visit the AdWords Policy Change Log.

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