Important information for grownups about YouTube Kids
YouTube Kids was built from the ground up to be a fun, family-friendly place for kids and families. The YouTube Kids app includes both popular children's videos and diverse new content, delivered in a way that is easy to use, for children of any age.
Before your child gets started, there are a few things we want to make sure you understand:
YouTube Kids profiles
One option is to allow your child to explore all videos on YouTube Kids. In some countries, parents can choose between Younger and Older content settings. Our automated systems select content from the broader universe of videos on YouTube. We work hard to exclude content that’s not suitable for kids, but we can’t manually review all videos and no automated system is perfect. If you find something inappropriate, you can block it, or report it for fast review.
Another option is to handpick the content your child as access to yourself. If you choose this option, your child won’t be able to search. For more information on how to implement this option, please refer to the YouTube Kids guide to parental controls and settings.
Pick the option that you think is best for your child. You can change these settings at any time. We also offer a variety of tools and settings, described below, that you can use to further control your child's experience. Learn more about parental controls and settings.
Videos in YouTube Kids can be discovered in several ways:
Videos on the home screen
Watch it again
We allow limited paid advertisements (“Paid Ads”) in the app so that we can offer it for free. When your child plays a video in the app, your child may see a Paid Ad, which would be marked with “Ad” and preceded by an ad intro. These Paid Ads must follow our advertising policies, which for example exclude certain categories like food and beverages. Learn more about Ads in YouTube Kids and our advertising policies.
Videos uploaded by users are not Paid Ads so they are not subject to our advertising policies regardless of the nature of the content. Users often upload commercials and other promotional materials to their YouTube channels, and these videos may appear in the app. For example, a search for cookies may show a television commercial from a cookie company on a user’s channel -- we would not consider this video a Paid Ad and it would not be subject to our advertising policies, which disallow Paid Ads for food.