Due to the ongoing war in Ukraine, we will be temporarily pausing Google and YouTube ads from serving to users located in Russia. Learn more.
If you're in the YouTube Partner Programme, the Revenue tab in YouTube Analytics displays which videos are earning the most money and which revenue sources are most profitable. The key metrics card shows your estimated revenue (income), RPM and playback-based CPM. Learn how to earn money on YouTube.
View your revenue reports
- Sign in to YouTube Studio.
- In the left menu, select Analytics.
- From the top menu, select Revenue.
The RPM report shows you the amount of money that you've earned from several revenue sources per 1,000 video views. RPM is calculated as total revenue divided by total views times 1000.
The playback-based CPM report shows your estimated average gross revenue per 1,000 playbacks where one or more ads are shown.
Monthly estimated revenue
The monthly estimated revenue report shows you how much your channel has earned in the last six months.
Monthly estimated revenue is subject to adjustments due to:
- Invalid traffic
- Content ID claims and disputes
- Certain ad campaign types (for example, cost-per-day campaigns).
If your monthly estimated revenue (income) seems to be fluctuating, it may be due to those adjustments. They happen two times after revenue generation: after one week (giving a more complete estimate) and in the middle of the following month reflecting your finalised earnings.
The revenue sources report gives a breakdown of how much estimated revenue has come from each revenue source.
The transaction revenue report gives you an overview of your estimated earnings from channel memberships and merch. This report is also available at the video level.
The top-earning videos report shows you which videos earned the highest estimated revenue.
The ad type report shows what percentage of your ad revenue comes from each ad type. Learn more about the types of ads available on YouTube.
View your finalised earnings
Your finalised earnings are only visible in your AdSense account. Finalised earnings for the previous month are added to your AdSense account balance between the 7th and 12th of each month.
Here's how to view your finalised earnings in AdSense:
- Sign in to your AdSense account.
- On the left, select AdSense for YouTube.
- You'll see your current balance for YouTube earnings, last payment amount and have access to YouTube-specific resources.
Metrics to know
|Average view duration||Estimated average minutes watched per view for the selected video and date range.|
|Estimated monetised playbacks||A monetised playback is when a viewer views your video and is shown at least one ad impression. It can also show when the viewer quit watching during the pre-roll ad without ever reaching your video.|
|Transactions||Number of transactions from paid content or Super Chat for the selected date range and area.|
|Views||The number of legitimate views for your channels or videos.|
|Watch time (hours)||The amount of time viewers have watched your video.|
|Estimated ad revenue||Estimated revenue from AdSense and DoubleClick ads for the selected date range and area. This number does not include revenue from any partner-sold ads.|
|Estimated revenue (income)||Total estimated revenue (net income) from all Google-sold ads and transactions for the selected date range and area.|
|Revenue per transaction||Average amount of a transaction from paid content or Super Chat for the selected date range and area.|
|Transaction revenue||Estimated net revenue from transactions, such as paid content and Super Chat. The estimate includes deducted partner charged refunds for the selected date range and area.|
|YouTube Premium revenue||Estimated revenue from YouTube Premium for the selected date range and area.|
YouTube Shorts revenue
Estimated revenue from the YouTube Shorts Fund for the selected date range.
Product tagging revenue
Estimated revenue from the YouTube Shopping Fund for the selected date range.