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If you're in the YouTube Partner Programme, the revenue tab in YouTube Analytics displays which content is earning the most money and which revenue sources are most profitable. The key metrics card shows your estimated revenue (income). Learn how to earn money on YouTube.
Note: It takes two days for revenue to show in YouTube Analytics.
View your revenue reports
- Sign in to YouTube Studio.
- In the left menu, select Analytics .
- From the top menu, select Revenue.
How much you're earning
This report shows you how much your channel has earned in the past six months, broken down by month.
How much you're earning is subject to adjustments due to:
- Invalid traffic
- Content ID claims and disputes
- Certain ad campaign types (e.g. cost-per-day campaigns)
If your estimated income fluctuates, it may be because of these adjustments. These adjustments happen twice after earned revenue shows in YouTube Analytics:
- The first adjustment happens after one week, giving a more complete estimate.
- The second adjustment happens in the middle of the following month and reflects your overall earnings.
How you make money
This report gives a breakdown of how much estimated revenue has come from each revenue source. Examples of revenue sources include watch page ads, Shorts Feed ads, memberships, Supers, connected shops and Shopping affiliates. You can select a source for a detailed revenue breakdown.
This report shows how much your videos, Shorts and live streams have earned. The report also includes revenue per mille (RPM).
Top earning content
This report shows you which content earned the highest estimated revenue.
About finalised earnings
- Your finalised earnings are only visible in your AdSense account.
- Finalised earnings in AdSense may be different from your estimated earnings in YouTube Analytics. For example, tax withholding may affect your finalised earnings, if any applies. Any taxes withheld will be visible in your AdSense account.
- Finalised earnings for the previous month are added to your AdSense account balance between the 7th and 12th of each month.
To view your finalised earnings in AdSense:
- Sign in to your AdSense account.
- On the left, select AdSense for YouTube.
- Your current balance for your YouTube earnings and your last payment amount show. You can also access YouTube-specific resources.
Metrics to know
|Watch page ad revenue||Estimated revenue from AdSense, DoubleClick ads and YouTube Premium for the selected date range and area. This number doesn't include revenue from any Partner Sold ads.|
|Shorts Feed ad revenue||Estimated revenue from Shorts Feed ads and YouTube Premium for the selected date range.|
|Memberships revenue||Estimated revenue from memberships and gifted memberships for the selected date range.|
|Supers revenue||Estimated revenue from Supers, such as Super Chat, Super Stickers and Super Thanks.|
|Shopping affiliate revenue||Estimated revenue from products from other brands featured in your content.|
|Total sales||Estimated sales earned from affiliate retailers.|
|Orders||Estimated number of orders made from affiliate retailers.|
|Product clicks||The total number of product clicks made by viewers on tagged products.|
|Top products||Your products ranked by number of product clicks.|
|Top-earning content||Your products ranked by estimated revenue earned.|
|Product tagging revenue||Estimated revenue from the YouTube Shopping fund for the selected date range.|
|YouTube Player for Education||Estimated revenue from your content being viewed on educational technology platforms.|
|Estimated revenue (income)||Your total estimated revenue (net income) from YouTube revenue sources for the selected date range and area.|
|Estimated revenue (affiliate)||Commissions earned from previous sales not yet approved for payment. This amount is calculated by deducting returns from the pending commissions. The return window is typically 30 to 90 days long.|
|Approved commissions||Commissions earned from previous sales and approved for payment.|
Number of transactions from Supers for the selected date range and area.
Estimated monetised playbacks
A monetised playback is when a viewer views your video and is shown at least one ad impression. It can also show when the viewer stopped watching during the pre-roll ad without ever reaching your video.
The number of legitimate views for your channels or videos.
Average view duration
Estimated average minutes watched per view for the selected video and date range.
Watch time (hours)
The amount of time that viewers have spent watching your video.
|How much advertisers pay||Your revenue per 1,000 monetised playbacks where one or more ads show.|
|Earnings by ad type||Revenue broken down by type of ad, such as skippable video ads, display ads, bumper ads and non-skippable ads.|
|Membership levels||Revenue broken down by level of membership, such as lightning tier, super fan and VIP.|
|Total members||Your revenue for total members and active members. Active members are calculated by subtracting cancelled members from total members.|
|How Supers make money||Revenue broken down by Super Chat, Super Stickers and Super Thanks.|
|Top products||Which products you have promoted that got the most clicks.|
|Connected shop impressions||How many impressions there were on your connected shop.|