If you’re in the YouTube Partner Program, the Revenue tab in YouTube Analytics shows you which videos are earning the most money and which revenue sources are most profitable. The key metrics card shows your estimated revenue, RPM, and playback-based CPM. Learn how to earn money on YouTube.
View your revenue reports
- Sign in to YouTube Studio.
- From the left menu, select Analytics.
- From the top menu, select Revenue.
The RPM report shows you the amount of money you’ve earned from several revenue sources per 1,000 video views. RPM is calculated as total revenue divided by total views times 1000.
The playback-based CPM report shows your estimated average gross revenue per 1000 playbacks where one or more ads are shown.
The Revenue sources report gives a breakdown of how much estimated revenue has come from each revenue source.
The transaction revenue report gives you an overview of your estimated earnings from channel memberships and merch. This report is also available at the video-level.
The Top-earning videos report shows you which videos earned the highest estimated revenue.
The Ad type report shows what percentage of your ad revenue comes from each ad type. Learn more about the types of ads available on YouTube.
View your finalized earnings
You can find your finalized earnings within your AdSense account.
- Sign in to your AdSense account.
- On the left, select Settings Payments.
- You'll see your total earnings for the selected timeframe and your last transactions.
Invalid activity on your channel may affect how your estimated revenue is displayed in YouTube Analytics. YouTube proactively detects invalid activity and takes steps to correct it. If this check occurs on your channel, we’ll make sure that the estimated revenue you see is accurate asap. This could take a while to process, so you may see your estimated revenue change when your completed earnings are confirmed after the end of the month. In cases of invalid activity, ads are still being shown, but the revenue generated gets refunded back to advertisers. Check out the AdSense Help Center to learn more about how to prevent invalid traffic on your ads.
Metrics to know
|Average view duration||Estimated average minutes watched per view for the selected video and date range.|
|Estimated monetized playbacks||A monetized playback is when a viewer views your video and is shown at least one ad impression, or when the viewer quits watching during the pre-roll ad without ever reaching your video.|
|Transactions||Number of transactions from paid content or Super Chat for the selected date range and area.|
|Views||The number of legitimate views for your channels or videos.|
|Watch time (hours)||The amount of time viewers have watched your video.|
|Estimated ad revenue||Estimated revenue from AdSense and DoubleClick ads for the selected date range and area. This number does not include revenue from any partner-sold ads.|
|Estimated revenue||Total estimated revenue (net revenue) from all Google-sold ads and transactions for the selected date range and area.|
|Revenue per transaction||Average amount of a transaction from paid content or Super Chat for the selected date range and area.|
|Transaction revenue||Estimated net revenue from transactions, such as paid content and Super Chat. The estimate includes deducted partner charged refunds for the selected date range and area.|
|YouTube Premium revenue||Estimated revenue from YouTube Premium for the selected date range and area.|