YouTube Studio Analytics basics
You can monitor the performance of your channel and videos with up-to-date metrics and reports in YouTube Analytics.
Get to YouTube Analytics
- Sign in to YouTube Studio.
- From the left-hand menu, select Analytics.
Within YouTube Analytics, you'll see different tabs. Apart from the Overview tab, each tab is tailored to help you see data that's most relevant to your goals.
The Overview tab shows you key metrics for your channel. The main graph shows watch time, views and subscribers. If you're in the YouTube Partner Programme, you'll also see your estimated revenue over the last 28 days.
In this tab you'll also see two reports:
- Top videos: Your videos ranked by watch time
- Real-time activity: Your performance over the last 48 hours or 60 minutes
- Traffic source types: Where viewers found your videos on YouTube
- Top external sources: Traffic from websites and apps that have your YouTube video embedded or linked to
- Impressions and how they led to watch time: How many people saw your video on YouTube and who then went on to watch the video
- Top YouTube search terms: Search terms that led viewers to your videos
- Top countries: Your content's audience by country. Data is based on IP address.
- Top subtitle/CC languages: Your channel's audience by subtitled language. Data is based on usage of subtitles/CC.
- Gender: Your content's audience by gender. Data is based on signed in viewers across all devices.
- Age: Your content's audience by age. Data is based on signed in viewers across all devices.
- Monthly estimated revenue: How much your channel has earned in the last six months. For ongoing months, and months without finalised payments, revenue is estimated and subject to change.
- Top-earning videos: Videos with the highest estimated revenue for the time period.
- Revenue sources: How you're making money with YouTube.
- Ad types: The format of the ad and its buying platform. This breakdown is only available for YouTube ad revenue and impression-based metrics.
Show more data in YouTube Analytics
Expand a report
You can click SEE MORE on almost any report in YouTube Analytics to expand it to full screen. The full-screen view will give you a more in-depth look at your data over time.
You can change the metric that you're viewing in the chart, such as views or watch time, using the drop-down menu in the top left-hand corner. You can also select the blue plus icon to add additional metrics to your report.
Use the esc key or select close to leave an expanded report.
See analytics at the video level
YouTube Analytics will show different reports when you're viewing a specific video. To open YouTube Analytics for a specific video:
- From the left-hand menu, select Videos.
- Click on a video title or thumbnail.
- From the left-hand menu, select Analytics.
Additional ways to see video analytics
- After you've clicked to expand a report, click on your channel name in the top left-hand corner. You'll see a search box appear where you can select a specific video.
- After you've clicked to expand a report, hover over any video title and select Analytics .
- Additional analytics icons at the channel level take you to that particular video's analytics.
Get more specific data
Once you've clicked SEE MORE to expand a card, you'll see additional options that give you more data.
- See more detail for an individual row: Rows in your report written in blue text can be clicked to see more detailed data. For instance, if you're viewing traffic sources, you can click results like 'YouTube search' to see which specific searches led to traffic on your channel.
- Filter data: Each expanded report has a filter bar at the top. You can filter by things like viewer country or live vs on-demand videos.
- Select different dimensions: Dimensions like geography and device type appear below the filter bar once you've expanded a report.
- Add metrics: Use the blue plus button to add additional metrics to your report.
There are a variety of ways to compare the performance of your videos.
- Direct comparison: After you've clicked SEE MORE to expand a report, select Compare to… to compare two items. You can compare any combination of your channel, your groups or specific videos. When comparing two items, you can additionally compare their data for different time frames, different dimensions, different metrics etc.
- Tip: Group together multiple videos to view their performance all at once. Learn more about YouTube Analytics groups.
- Comparison lines: When viewing analytics for a specific video, you'll automatically see comparison lines on key metrics reports if the date range is set to 'Since published'. This compares the performance of your most recently uploaded video to your typical performance.
- Multi-line charts: After you've clicked SEE MORE to expand a report, you can tick the boxes next to individual items in the report. Each item ticked will have a corresponding line in the report. The 'total' row is selected by default.
You can view up to 50 rows of data in YouTube Studio. To see up to 500 rows, you can use the export feature to download a report. Learn how to export data from YouTube Analytics.