Concert tickets on YouTube

If you’re a music artist on YouTube, you may be eligible to feature your upcoming US concert listings on your video watch pages. We’ve partnered with Ticketmaster,  Eventbrite and AXS on concert listings.

Once enabled, viewers who are watching official music content from your YouTube channel will see a shelf containing your tour dates just below the video. Your tour dates will be visible to fans watching content on both mobile devices and computers. The shelf will pin the event that is geographically closest to the viewer, as well as show them more available event dates. Note that sold out events will not be displayed in the shelf.

For artists enrolled in the Official Artist Channel program, the ticket shelf will also be displayed on videos from your VEVO channel.


Eligibility requirements

If you have a YouTube artist channel and meet the following requirements, you are eligible for this feature:

  • You are based in the U.S. 
  • You have upcoming U.S. concerts that are ticketed by Ticketmaster, Eventbrite or AXS
  • You have a Ticketmaster, Eventbrite or AXS music attraction ID

Opt in

If you believe you are eligible, contact your YouTube Partner Manager or send feedback.

Event metrics

For the event tickets you promoted on YouTube, you'll be able to see ticket revenue, the number of tickets you've sold, whether you're sold out, and the cities you've sold the tickets in. You'll also be able to opt in or out of promoting your event link on your YouTube watch pages. 

Access event tickets: 

  1. Sign in to your channel at
  2. In the top right, click your account icon.
  3. Click Creator Studio.
  4. Under Artist center, select Events.

Future expansion

We are working hard to make this feature available to all artists who have Ticketmaster, Eventbrite, or AXS shows with plans to expand. Please watch for updates and announcements on the YouTube for Artists site.

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