YouTube Partner Programme for MCN affiliates
Joining the YouTube Partner Programme (YPP) is a requirement for all affiliate channels in multi-channel networks (MCNs). Once a channel reaches the programme threshold, it's eligible to be reviewed to join the YouTube Partner Programme.
Affiliates who join YPP will benefit from a direct relationship with YouTube, while maintaining the same operational relationship with their MCN. All affiliate creators must contract with YouTube on YPP terms.
Not sure if you're an affiliate creator?
If you're not sure whether your MCN has categorised your channel as an 'affiliate', you should ask your MCN. MCNs can have two different types of channels under their YouTube network:
- Affiliate channels are managed at scale by their MCN and reside in an Affiliate Content Owner.
- Owned & Operated (O&O) channels are owned and operated by the MCN. This means the MCN has obtained the rights to the channel's YouTube content, assumes full liability for the content on YouTube, and manages the O&O channels on a day-to-day basis.
Differentiating between these two types of channels allows YouTube to apply our policies and channel features with clarity and fairness.
Join the YouTube Partner Programme as an MCN-affiliate
As a member of the YouTube Partner Programme, you'll gain access to new features when they're available, such as revenue sharing on eligible third-party content in your video (e.g. cover songs or videos that use music).
You'll receive a notification in your Creator Studio Dashboard, indicating that you're all set to review and accept the YouTube Partner Programme terms. Go to your Creator Studio and follow the on-screen instructions to get started.
If you don't see the option to sign up in Creator Studio, contact your MCN. Some channels may not be eligible for the YouTube Partner Programme. Make sure that you understand the guidelines and information below for the YouTube Partner Programme.
YouTube Partner Programme FAQ
Earnings depend on a number of factors. The two key factors are the types of ads appearing with your videos (including the pricing of such ads) and how many applicable YouTube Premium members watch your content.
Another factor may be the agreement that you signed with your MCN. If you have questions about your agreement, contact your MCN directly.
What happens if I leave an MCN?