YouTube Analytics basics for Creator Studio Classic

You can monitor the performance of your channel and videos with up-to-date metrics and reports in YouTube Analytics. There's loads of data available in different reports, such as the Watch time, Traffic sources and Demographics reports.

Get to YouTube Analytics

You can go directly to youtube.com/analytics or follow the steps below.

  1. Sign in to YouTube and click your account icon > Creator Studio.
  2. In the left-hand menu, select Analytics.
  3. Choose the report that you want to view.

 

Tip: You can also do this with the YouTube Studio app on your mobile device. Get started in the YouTube Studio app Help Centre.

Ways to view data in YouTube Analytics

Click below to learn some basic ways to view and understand the different types of data that you'll find in YouTube Analytics reports.

View reports on desktop

Filter your data

At the top of many reports, use the filters to get the information that you want:

  • Content
  • Device type
  • Geography or location
  • Date or time frame
  • All uploaded video content or just playlists
  • Subscriber status
  • Playback type (live or on demand), if available
  • Traffic by YouTube product, if available
  • Translation use
Line chart

Line charts show how your video data has changed over time. You can customise the following options:

  • Date granularity: Charts can be displayed with data points in daily, weekly or monthly increments.
  • Compare metric: Select a second metric for comparison, which will be displayed on the graph.
Multi-line chart

Multi-line graphs allow you to compare the performance of up to 25 items (like videos, channels, geographies) and other information from different reports over a specific time period so that you can see it at a glance.

By default, the top five line items are selected and displayed in different coloured lines, but you can customise your selection to view all the content that you're interested in.

You can compare your selected items to the total value by selecting Show totals in the top right-hand corner.

Note: In this view, it's not possible to add another metric.

Stacked area

The stacked area view shows how data that you select relates to the total. This lets you easily compare performance and determine trends.

By default, the top five line items are selected and displayed in different colours, but you can customise your selection for up to 25 items to view all the content that you're interested in.

Pie chart

Pie charts let you visualise up to 25 items in their relative size or impact. You can hover over each sector to see which item it corresponds to.

Note: With this chart, you can't see the date dimension or compare the selected data to the total. You can do this with multi-line or stacked area graphs.

Bar chart

You can use a bar chart to display the data that you choose in horizontal bars that represent their values by length. If you select the date as a dimension, the bar chart will be shown as a line graph.

Note: It's not possible to see the date dimension or to compare the selected data to the totals.

Bubble chart

You can use a bubble chart to display the data that you choose in bubbles that represent their value.

Interactive map

Use the interactive maps to see where your video is being watched. Darker areas on the map mean that people are watching your video for longer in that location. You can also hover your mouse over countries on the map to see detailed data for that country.

 

Download reports

You can download your reports on desktop. The report will include all information that's available for that report. Learn more about exporting data from YouTube Analytics.

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