Starting on 1 February 2023, monetising partners will be able to earn money from the ads that are viewed between videos in the Shorts Feed. This new revenue sharing model will replace the YouTube Shorts Fund.
What you'll find in this article
This article explains:
If you're monetising on YouTube, it's important that your channel follows the YouTube Channel Monetisation Policies, including our policies on repetitious and reused content. This also includes YouTube's Community Guidelines, Terms of Service, copyright and Google AdSense programme policies.
Shorts ad revenue sharing begins on 1 February 2023. To be eligible, monetising partners will need to accept the Shorts Monetisation Module that includes terms that let you earn from ads and YouTube Premium in the Shorts Feed. If you accept the module after 1 February 2023, Shorts ad revenue sharing will apply to your channel's eligible Shorts views starting on the date that you accept. Shorts views accrued prior to accepting the Shorts Monetisation Module are not eligible for Shorts ad revenue sharing.
All content monetising with ads must follow our advertiser-friendly content guidelines. On Shorts, only views of content that follow our advertiser-friendly guidelines will be eligible for revenue sharing.
For the purposes of calculating payments, YouTube won't count views of Shorts where views are ineligible. Examples of when ineligible Shorts views may occur:
- Non-original Shorts, such as unedited clips from movies or TV shows, reuploading other creators' content from YouTube and other platforms or compilations with no original content added
- Artificial or fake views of Shorts, such as from automated click or scroll bots
- Views of Shorts that are inconsistent with our advertiser-friendly content guidelines
Revenue is shared on ads that are viewed between videos in the Shorts Feed. Shorts views exclusively receive ad revenue sharing from the Shorts Feed, which is separate from long-form video monetisation on the watch page.
Starting on 1 February 2023, only monetising partners who've accepted the Shorts Monetisation Module can earn ad revenue from Shorts.
There are four steps to how Shorts ad revenue sharing works:
- Pooling Shorts Feed ad revenue. Each month, revenue from ads running between videos in the Shorts Feed gets added together and used to both reward creators and help to cover the costs of music licensing.
- Calculating the Creator Pool. Shorts Feed ad revenue is then allocated into the Creator Pool based on views and music usage across the Shorts uploaded by monetising creators.
- If a monetising creator uploads a Short without any music, all of the revenue associated with its views goes into the Creator Pool.
- If a monetising creator uploads a Short with music in it, then YouTube will split the revenue associated with its views between the Creator Pool and music partners based on the number of tracks used.
- Allocating the Creator Pool. From the overall amount in the Creator Pool, revenue is distributed to monetising creators based on their share of total views from monetising creators' Shorts in each country. For example, if a creator gets 5% of all eligible Shorts views uploaded by monetising creators, they'll be allocated 5% of the revenue in the Creator Pool.
- Applying revenue share. Monetising creators will keep 45% of their allocated revenue, regardless if music was used or not.
What's not included in the Creator Pool:
- Revenue associated with views of Shorts uploaded by creators who haven't yet accepted the Shorts Monetisation Module or that aren't yet eligible to monetise their Shorts. This revenue will be used to cover the costs of music licensing and/or be retained by YouTube.
- Revenue associated with views of Shorts uploaded by music partners.
- Revenue associated with views of Shorts that are determined to be ineligible.
- Revenue associated with any ads shown upon opening the Shorts Feed before a Short is viewed (e.g. the YouTube Shorts masthead).
- Revenue associated with any ads shown on navigational pages within the Shorts player.
Let's review a hypothetical example to better understand how this works.
As a monetising creator, let's say that you uploaded a Short that uses one music track. Here's how we'd calculate what your Short has earned in country A this month.
- There have been 100 million total Shorts views in country A and all views were on Shorts uploaded by monetising creators.
- £100,000 has been earned from ads that played between Shorts in the Shorts Feed.
- 20% of these Shorts used one music track, so the Creator Pool is £90,000 and £10,000 is used to cover the costs of music licensing.
- Your Short was viewed one million times, so you are allocated 1% of the Creator Pool or £900. Your allocation from the Creator Pool is not affected by your use of a music track.
- The 45% revenue share is then applied to your allocation and you would earn £405 for your Shorts views in country A.
In certain circumstances, when a Short features third-party content or remixed content, the views allocated to the Short will be divided between the uploader and any third-party rights holders (owners of other content used in a Short) for the purposes of calculating the Creator Pool and revenue share to monetising creators. The following policies describe how this will occur. We may update these policies and will inform you of any changes.
- How the use of third-party content affects the Creator Pool. When the amount of the Creator Pool is calculated, only music content made available by YouTube's music industry partners will be credited as making a contribution to a Short. This means that only when music content is used in a Short, will it reduce the amount of views and associated revenue allocated to the Creator Pool. No other category of third-party content will be credited as making a contribution to a Short at this time, even when a content ID monetise policy is set on that content. However, we are in the early stages of developing our monetisation model for other categories of content.
- The examples above show how views and associated revenue are split to calculate the Creator Pool when music content is used in a Short.
- How the use of third-party content affects allocations from the Creator Pool. When paying monetising creators their share from the Creator Pool, each monetising creator will be allocated 100% of the total number of views on their Shorts, regardless of whether any music is used in the Short. As a result, using music in a Short won't affect a creator's allocation from the Creator Pool or their revenue share rate.
YouTube Premium is a paid subscription option that enables users to enjoy ad-free content, background playback, downloads and premium access to the YouTube Music app. This offering also applies to views on Shorts.
YouTube will pay 45% of the net revenue from YouTube Premium that is allocated to monetising creators for Shorts. A portion of YouTube Premium revenues are allocated to help cover costs of music licensing. Payments to each creator are based on their share of subscription Shorts views within each country.
YouTube Analytics will start displaying estimated daily Shorts Feed ad revenue along with other performance metrics on 1 February 2023 or the day that you start monetising with Shorts ads. Learn more about how to check your YouTube revenue.
Studio Content Manager
For Studio Content Manager users, downloadable reports will be available by mid-March 2023 for non-music partners only. These reports will include revenue details segmented by date and country/region for any monetising Shorts uploaded by relevant partners.
Why is Shorts ad revenue being pooled?
Do creators actually get to keep 45% of Shorts revenue?
Each month, revenue from ads appearing between videos in the Shorts Feed is pooled together and used to reward Shorts creators and cover the costs of music licensing. From the overall amount allocated to creators (also known as the Creator Pool), they keep 45% of the revenue, regardless of whether they use music in their Shorts.
What do you mean by 'music' specifically?
'Music' in the context of Shorts refers to content made available or claimed by YouTube's music industry partners. This may include actual music audio or tracks, music videos or other music content like artist interviews.
My Shorts are in the Shorts Feed but I'm not earning revenue. Can I earn money from those ads without being in the YPP?
When you accept the Shorts Monetisation Module, views of any Short on your channel will be considered for Shorts ad revenue sharing, starting as early as 1 February 2023. Views of Shorts uploaded after 1 February 2023 will also automatically be considered for Shorts ad revenue sharing – during upload you will no longer need to turn on monetisation for your Shorts like you do for long-form videos. Shorts views accrued prior to accepting the Shorts Monetisation Module are not eligible for Shorts ad revenue sharing.
After uploading your Short, you can see its monetisation status in the content section of YouTube Studio. Shorts with views being considered for Shorts ad revenue sharing will show a green or yellow monetisation icon. Learn more about the different icons in our monetisation icon guide.
YouTube Analytics will also start displaying estimated daily Shorts Feed ad revenue along with other performance metrics on 1 February 2023 or the day that you start monetising with Shorts ads. Learn more about how to check your YouTube revenue.If you no longer want to monetise your channel's Shorts views with ads, you can opt out of the Shorts Monetisation Module by contacting Creator Support.