Paid product placements

You may include paid product placements in your video content. All product placements will need to conform to our ad policies.

What is the definition of a paid product placement?

Paid product placements are defined as pieces of content that are created specifically for a sponsor and where that sponsor's brand, message, or product is integrated directly into the content. A typical example of a paid product placement is one in which a marketer pays a partner to specifically mention their product or brand in what would normally be the editorial part of the content.

Do I need to notify YouTube if a video has a paid product placement?

Yes, you can notify us by checking the appropriate box when you're choosing your monetization settings for a video.

Do I need to notify anyone else about a paid product placement?

Maybe. Different jurisdictions have various requirements for creators involved in paid product placements. Be sure to check your local rules and use our tools to satisfy your legal and regulatory obligations.

Will YouTube still run ads against these videos?

In some cases a paid product placement can create a conflict with ads that YouTube otherwise sells and serves to partner videos. For example, if you upload a video with brand mentions and product placements for Car Company A, then it would present a conflict to sell ad space around that video to Car Company B. To protect the value we offer advertisers, in these situations YouTube may disable monetization and promotion on videos with such product placements.

Does this mean I can burn pre-rolls into my videos?

No. The policy does not allow partners to burn advertiser-created and supplied pre-rolls into their content or other commercial breaks where YouTube offers a comparable ad format. This policy is intended specifically for content creators who create ads on behalf of sponsors. If you have an advertiser interested in serving ads specifically against your content, please work with your partner manager to facilitate the transaction. See more information on our policies around third party embedded sponsorships.

The sponsor wants to have a title card before the video with their brand name and product information. Is this ok?

We allow text-only title cards where there is Paid Product Placement for the purpose of paid product disclosure only. Graphical title cards, including the use of sponsor logos and product branding, are prohibited unless there is a full Google media buyout on the Partner content by the sponsor. You can contact your Partner Manager for more information and assistance.

Is this open to all users?

No. This is only open to partners. Anyone who loses partnership status will no longer be allowed to post videos with paid product placements.