Paid product placements

You may include paid product placements in you video content. All product placements will need to conform to our ad policies.

What is the definition of a paid product placement?

Paid product placements are defined as pieces of content that are created specifically for a sponsor and where that sponsor's brand, message, or product is integrated directly into the content. A typical example of a paid product placement is one in which a marketer pays a partner to specifically mention their product or brand in what would normally be the editorial part of the content.

Do I need to notify YouTube if a video has a paid product placement?

Yes, you can notify us by checking the appropriate box when you're choosing your monetization settings for a video.

Will YouTube still run ads against these videos?

In some cases a paid product placement can create a conflict with ads that YouTube otherwise sells and serves to partner videos. For example, if you upload a video with brand mentions and product placements for Car Company A, then it would present a conflict to sell ad space around that video to Car Company B. To protect the value we offer advertisers, in these situations YouTube may disable monetization and promotion on videos with such product placements.

Does this mean I can burn pre-rolls into my videos?

No. The policy does not allow partners to burn advertiser-created and supplied pre-rolls into their content or other commercial breaks where YouTube offers a comparable ad format. This policy is intended specifically for content creators who create ads on behalf of sponsors. If you have an advertiser interested in serving ads specifically against your content, please work with your partner manager to facilitate the transaction. Click here for more information on our policies around third party embedded sponsorships.

Is this open to all users?

No. This is only open to partners. Anyone who loses partnership status will no longer be allowed to post videos with paid product placements.