Unnatural links to your site

Matt Cutts and Alex explain the "Unnatural links to your site" manual action

If you see this message on the Manual Actions page, it means that Google has detected a pattern of unnatural artificial, deceptive, or manipulative links pointing to your site. Buying links or participating in link schemes in order to manipulate PageRank is a violation of Google's Webmaster Guidelines.

As a result, Google has applied a manual spam action to your site.

Recommended action

First, review Google’s Webmaster Guidelines on linking.

Next, follow the steps below to identify and correct the violation(s):

  1. Download a list of links to your site from Search Console. You can download your links arranged either by hostname (Links to Your Site > Who links the most > Download more sample links) or in chronological order (Links to Your Site > Who links the most > Download latest links).
  2. Check this list for any links that violate our guidelines on linking. If the list is large, start by looking at the sites that link to you the most, or links that were created recently (in the last few months).
  3. For any links that violate our guidelines, contact the webmaster of that site and ask that they either remove the links or prevent them from passing PageRank, such as by adding a rel=”nofollow” attribute.
  4. Use the Disavow links tool in Search Console to disavow any links you were unable to get removed.

Once you’ve removed or disavowed the artificial links, request reconsideration of your site. Including documentation about the links you’ve had removed, and an explanation of any links you were unable to remove, will help us process your request. After you’ve submitted a reconsideration request, be patient and watch for a message in your Search Console account — we’ll let you know when we’ve reviewed your site. If we determine your site is no longer in violation of our guidelines, we’ll revoke the manual action.

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