Discover content policies

To be eligible to appear in Google Discover, content must meet Google's Webmaster Guidelines and also be in compliance with the Discover content policies below. We may remove content that violates these policies. In cases of repeated or egregious violations, a site may be no longer eligible to appear in Discover or Discover surfaces such as “Articles for you” in Google Chrome. We may make exceptions to these policies based on artistic, educational, historical, documentary, or scientific considerations, or where there are other substantial benefits to the public.

Ads & sponsored content

Advertising and other paid promotional material on your pages should not exceed your content. We do not allow content that conceals or misrepresents sponsored content as independent, editorial content. Sponsorship, including, but not limited to, ownership or affiliate interest, payment, or material support, should be clearly disclosed to readers. The subject of sponsored content should not focus on the sponsor without clear disclosure.

Adult-themed content

We don’t allow content that contains nudity, sex acts, sexually suggestive activities or sexually explicit material. Medical or scientific terms related to human or sex education are generally permitted.

Civics Information

We strive to serve fresh and authoritative content on voting and election processes and may remove voting information around elections if that information is outdated or originates from user-generated sources.

Copyrighted content

We don't allow content that infringes anyone’s intellectual property rights and will respond to clear notices of alleged copyright infringement. Learn more about Google's copyright policies.

Dangerous content

We don’t allow content that could directly facilitate serious and immediate harm to people or animals.

Deceptive practices

We don't allow sites or accounts that impersonate any person or organization, or that misrepresent or conceal their ownership or primary purpose. We do not allow sites or accounts that engage in inauthentic or coordinated behavior that misleads users. This includes, but isn’t limited to, sites or accounts that misrepresent or conceal their country of origin or that direct content at users in another country under false premises. This also includes sites or accounts working together in ways that conceal or misrepresent information about their relationships or editorial independence.

Harassing content

We don’t allow harassment, bullying, or threatening content, including but not limited to, that which might single someone out for malicious abuse, threaten someone with serious harm, sexualize someone in an unwanted way, expose private information of someone else that could be used to carry out threats, disparage, or belittle victims of violence or tragedy, deny an atrocity, or harass in other ways.

Hateful content

We don't allow content that promotes or condones violence, or has the primary purpose of inciting hatred against an individual or group, including but not limited to, the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or any other characteristic that is associated with systemic discrimination or marginalization.

Manipulated media

We don't allow audio, video or image content that has been manipulated to deceive, defraud, or mislead by means of creating a representation of actions or events that verifiably did not take place and would cause a reasonable person to have a fundamentally different understanding or impression thereof - such that it may cause significant harm to groups or individuals, or significantly undermine participation or trust in electoral or civic processes.

Medical content

We don't allow content from any site that contradicts or runs contrary to scientific or medical consensus and evidence-based best practices.

Misleading content

We don't allow content that misleads users into engaging with it by promising a topic or story that is not reflected in the content.

Personal & confidential information

We don't allow the sharing of a private person's confidential and personally identifiable information (e.g. medical records or financial information).

Spam & malware

We don't allow excessive repetitive, duplicate, or unoriginal content, misspellings, grammatical errors, or gimmicky character use. We do not allow links to malware, viruses, or other harmful software. We also do not allow sites engaging in link schemes intended to manipulate a site's ranking in news results or generate unnatural traffic or any other behavior addressed under our Webmaster guidelines.

Terrorist content

We don’t allow content that promotes terrorist or extremist acts, including recruitment, inciting violence, or celebrating terrorist attacks.


Visitors to your site want to trust and understand who publishes and authors the content they are consuming, when it relates to topics with a direct impact on their life. That's why publishers writing about public interest topics, such as civics, medical, scientific, and historical issues, should provide clear dates and bylines, as well as information about authors, the publication, the publisher, company or network behind it, and contact information.

Violence & gore content

We don’t allow violent or gory content that's primarily intended to be shocking, sensational, or gratuitous.

Vulgar language & profanity

We don’t allow obscenities or profanities.

Discover manual actions in Search Console

When your site violates one or several Discover content policies, Discover manual actions can appear in your Search Console under Security & Manual actions. Learn more about the types of violations and how to fix them.

Was this helpful?
How can we improve it?