Discover content policies

To be eligible to appear in Google Discover, content must meet Google's Webmaster Guidelines and also be in compliance with the Discover content policies below. We may remove content that violates these policies. In cases of repeated or egregious violations, a site may be no longer eligible to appear in Discover or Discover surfaces such as “Articles for you” in Google Chrome. We may make exceptions to these policies based on artistic, educational, historical, documentary, or scientific considerations, or where there are other substantial benefits to the public.

Dangerous content

We don’t allow content that could directly facilitate serious and immediate harm to people or animals.

Harassing content

We don’t allow harassment, bullying, or threatening content, including but not limited to, that which might single someone out for malicious abuse, threaten someone with serious harm, sexualize someone in an unwanted way, expose private information of someone else that could be used to carry out threats, disparage, or belittle victims of violence or tragedy, deny an atrocity, or harass in other ways.

Hateful content

We don't allow content that promotes or condones violence, or has the primary purpose of inciting hatred against an individual or group, including but not limited to, the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or any other characteristic that is associated with systemic discrimination or marginalization.

Terrorist content

We don’t allow content that promotes terrorist or extremist acts, including recruitment, inciting violence, or celebrating terrorist attacks.

Adult-themed content

We don’t allow content that contains nudity, sex acts, sexually suggestive activities or sexually explicit material. Medical or scientific terms related to human or sex education are generally permitted.

Violence & gore content

We don’t allow violent or gory content that's primarily intended to be shocking, sensational, or gratuitous.

Vulgar language & profanity

We don’t allow obscenities or profanities.

Deceptive practices

We don't allow sites or accounts that impersonate any person or organization, or that misrepresent or conceal their ownership or primary purpose. We do not allow sites or accounts that engage in inauthentic or coordinated behavior that misleads users. This includes, but isn’t limited to, sites or accounts that misrepresent or conceal their country of origin or that direct content at users in another country under false premises. This also includes sites or accounts working together in ways that conceal or misrepresent information about their relationships or editorial independence.

Misleading content

We do not allow content that misleads users into engaging with it by promising a topic or story that is not reflected in the content.

Medical content

We do not allow content from any site that contradicts or runs contrary to scientific or medical consensus and evidence-based best practices.

Ads & sponsored content

Advertising and other paid promotional material on your pages should not exceed your content. We do not allow content that conceals or misrepresents sponsored content as independent, editorial content. Sponsorship, including, but not limited to, ownership or affiliate interest, payment, or material support, should be clearly disclosed to readers. The subject of sponsored content should not focus on the sponsor without clear disclosure.

Copyrighted content

We do not allow content that infringes anyone’s intellectual property rights and will respond to clear notices of alleged copyright infringement. Learn more about Google's copyright policies.

Personal & confidential information

We do not allow the sharing of a private person's confidential and personally identifiable information (e.g. medical records or financial information).

Spam & malware

We do not allow excessive repetitive, duplicate, or unoriginal content, misspellings, grammatical errors, or gimmicky character use. We do not allow links to malware, viruses, or other harmful software. We also do not allow sites engaging in link schemes intended to manipulate a site's ranking in news results or generate unnatural traffic or any other behavior addressed under our Webmaster guidelines.


 
Was this helpful?
How can we improve it?