Hidden text and/or keyword stuffing

Matt Cutts and Nelson explain what it means if your site has a manual action labeled as "Hidden text and/or keyword stuffing" and what you can do to fix it.

If you see this message on the Manual Actions page, it means that some of your pages may contain hidden text or keyword stuffing, techniques that are outside our Webmaster Guidelines.

As a result, Google has applied a manual spam action to the affected portions of your site. Actions that affect your whole site are listed under Site-wide matches. Actions that affect only part of your site and/or some incoming links to your site are listed under Partial matches.

Recommended action

First, review Google’s Webmaster Guidelines on hidden text and keyword stuffing.

Next, follow the steps below to identify and correct the violation(s) on your site:

  1. Use the Fetch as Google tool in Search Console to check for content that’s visible to our crawler but isn’t visible to a human user (you!) when visiting the site.
  2. Check for text that’s the same, or similar, color as the background of the webpage.
    Tip: You can often reveal such text by selecting all the text on the page, e.g. by pressing Ctrl + A or Command-A.
  3. Check for any text hidden using CSS styling or positioning, as described in our guidelines.
  4. Remove or re-style any such text so that it’s equally discoverable by search engine crawlers and by human users.
  5. Check for lists or paragraphs of repeated words without any context.
  6. Check <title> tags and alt text for strings of repeated words.
  7. Remove any such words or other instances of keyword stuffing.

Once you’re sure your site is no longer in violation of our guidelines, request reconsideration of your site. After you’ve submitted a reconsideration request, be patient and watch for a message in your Search Console account — we’ll let you know when we’ve reviewed your site. If we determine your site is no longer in violation of our guidelines, we’ll revoke the manual action.

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