Unnatural links from your site

Matt Cutts and Sandy discuss the "Unnatural links from your site" manual action.

If you see this message on the Manual Actions page, it means that Google has detected a pattern of unnatural artificial, deceptive, or manipulative outbound links. Buying links or participating in link schemes in order to manipulate PageRank is a violation of Google's Webmaster Guidelines.

As a result, Google has applied a manual spam action to the affected portions of your site. Actions that affect your whole site are listed under Site-wide matches. Actions that affect only part of your site and/or some incoming links to your site are listed under Partial matches.

Recommended action

First, review Google’s Webmaster Guidelines on linking.

Next, follow the steps below to identify and correct the violation(s) on your site:

  1. Identify any links on your site that were paid for or that appear to violate our linking guidelines, such as excessive link exchanges.
  2. Either remove these links, or change them so that they no longer pass PageRank, for example by adding a rel=”nofollow” attribute or by redirecting them through a page blocked by robots.txt.

Once you’re sure your site is no longer in violation of our guidelines, request reconsideration of your site. After you’ve submitted a reconsideration request, be patient and watch for a message in your Search Console account — we’ll let you know when we’ve reviewed your site. If we determine your site is no longer in violation of our guidelines, we’ll revoke the manual action.

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