Preview, publish and share documents

Google Web Designer provides different ways for you to view your work, depending on your purpose.

Authoring documents

When you're working on a project in Google Web Designer, you can see your work on the stage in Design view. The files generated during authoring are the source files (also called author files), and should be stored in a separate folder for each project.

Although the main source file is an HTML file, you cannot preview your document by directly opening this HTML file in your browser, as it doesn't contain the full functionality of your project.

Don't traffic source files as ads.

Instead, publish the document in Google Web Designer, then use the published file.

Previewing documents

Previewing lets you see how your project would look and behave to the end user. A temporary snapshot of your work will open in a browser, where you can interact with it. You can preview your document while you're working on it as often as you like, but preview-generated files are intended for viewing on your own computer, not for sharing.

You can also preview animation on the Web Designer stage with some limitations (for example, events don't get triggered).

Publishing documents

Once you've finished authoring your document, you should publish it to create the finalised files. Publishing will streamline the source code, add the appropriate enabler code for Google AdMob, Google Ads and Display & Video 360 ads, and let you configure additional settings.

Anyone can view the published files in their browser without needing to install Google Web Designer. If your document is an ad, you should provide the published files for trafficking.

Sharing documents

The best way to share files depends on why you're sharing them.

  • To collaborate on a document, share the source files. You should also share the source files if you're trying to troubleshoot an issue with your project.
  • To share the finished project, publish the document. You can use the publish dialogue option to create a .zip file, then send the .zip file to your reviewers.
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