About the Tag coverage summary

Use the "Tag coverage" summary to see which pages of your website have the Google tag installed. You can access this summary from the Google tag sections of both Google Ads and Google Analytics, and through Google Tag Manager.

Benefits

Review a top-level summary of tag coverage across your site
Modify the site definition by uploading a list of URLs and/or selecting pages to ignore
Quickly identify untagged pages
Validate improvements to tag coverage
Download a URL-level summary of tagged status

How it works

To accurately measure the effectiveness of your website and ads, you should install the Google tag on each page of your website. To test if your Google tag works, use Google Tag Assistant. Google Tag Assistant can also identify untagged pages and add them as suggestions to your "Tag coverage" summary. The "Tag coverage" summary shows you which pages have the Google tag correctly implemented. Your "Tag coverage" summary can report on up to 10,000 pages.

Note: The Google tag refers to the gtag.js snippet or GTM container that is installed on a page and not the individual tags that are part of a container's configuration.

How to find the summary

For Google Ads and Google Analytics,

Access your Google tag screens.
Go to the "Admin'' tab.
Under "Tools," click Tag coverage.

Google Tag Manager instructions

In Google Tag Manager, click Admin.
In the "Container" section, click Tag coverage.

Understand the summary

The "Tag coverage" summary consists of the "Page details" table, which has columns for "URL" and "Tag status".

The "URL" column shows individual pages from your site. (Note that it shows the domain and path only and doesn't include query parameters.)

The "Tag status" column shows one of the following statuses for the URL:

Not tagged: Pages that have never loaded your Google tag
No recent activity: Pages that haven’t loaded your Google tag in the last 30 days, but have in the past
Tagged: Pages that have loaded your Google tag in the last 30 days

The cards above the table summarize the number of pages included in the summary, plus the number of pages that are not tagged, have no recent activity, or are tagged. Click a card to quickly see all URLs with those statuses.

Note: The tag status is dependent on sufficient volume to provide a signal that the page is tagged. Pages added to your summary may not update status for up to 24 hours after they have loaded this tag if you only rely on live traffic. To get a real time report, start Tag Assistant and browse to the page in question.

Suggested pages

In some rows, you'll see a "Suggested" label next to the URL. Suggested pages are pages that Google has detected and included in your "Tag coverage summary" table. Suggestions may not include every page that has a Google tag. You may want to add suggested pages to confirm that you accept the page as part of your summary. Suggested pages are removed from the summary after 60 days of inactivity unless you choose to keep them or add them individually. Keeping suggested pages allows you to later revisit whether they should be included in the summary without them being removed due to inactivity.

To accept a suggested page as part of your summary, hover on a row, and click Add . You may also click Ignore (-) to ignore the suggestion, or click the tag icon to open the page in Tag Assistant. Ignoring a page or suggestion will omit the row from the tag summary.

To add or ignore multiple suggested pages, select the checkbox next to the rows you want to add/ignore, and click Add or Ignore (-) at the top of the table, next to the search icon.

Note: The "Tag coverage summary" displays page URLs where the Google tag has been detected. Personally identifiable information (PII) can be inadvertently included in these URLs. The URL path must be free of PII. If there is any possibility of your URLs containing PII, you'll need to remove the PII from the page URL. To learn more, read Best practices to avoid sending PII.

Add URLs

If you notice that the summary doesn't include all of the pages from your site, you can add URLs.

To add URLs:

Click the "Add URLs" icon to add pages to your summary.
Select either Add URLs or Upload a CSV file.
Depending on your selection in the previous step, do one of the following:
1. To add URLs:
  1. Enter a list of the URLs you want to add to your tag coverage summary. Separate each URL with a line break.
  2. Click Add.
2. To upload a CSV file:
  1. Click Select a CSV file.
    - The CSV file should be formatted as <URL>,<Included status>
      - example.com/2,no
      - example.com/3,yes
    - You may optionally include a header row.
    - You can alternatively download your current tag coverage summary as a CSV file (see instructions below) and make changes.
    - Each URL should be percent encoded.
  2. Select either:
    - Overwrite: Replace all the URLs in your current tag coverage summary with the contents of your CSV file.
    - Merge: Add new URLs and update any URLs already in your summary.
  3. Click Upload.

Pages you’ve added to your summary may not update status for up to 24 hours after they've loaded a tag.

Download

To download the entire summary as a CSV file, click the "Download" icon A picture of the download icon for Google Ads and Merchant Center .

You can edit the downloaded summary and upload the new CSV file to add URLs to your summary. (See the previous section)

Filter

Click the Filter icon to filter by the status of your page. You can choose:

Show all
Included
- Suggestions
- Added by you
Ignored

Search

The search function allows you to search for a URL or multiple URLs in the URL catalog. It applies after any filters have been applied.