Create a recurring budget plan

You must create a budget group that contains campaigns before you can set up a budget plan. 

 

For information about how to create a date-specific budget plan, see Create a budget plan.

1. Navigate to an advertiser.

   Steps for navigating to an advertiser

   1. Click the navigation bar to display navigation options.

   2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   3. In the "Advertiser" list, click on the advertiser.

   4. Click Apply or press the Enter key.

   Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

2. In the left navigation panel, click Budget management.
3. Do one of the following:
   • Click the Budget groups tab, select one or more budget groups, click New, and then click Budget plans.
   • In the table, click the name of a budget group (this will scope you to the budget group), click the Budget plans tab, and then click + Budget plan.
   • Click the Budget plans tab, and click + Budget plans.
     If it's the first time that you're creating a plan in a budget group, you can click the Create plan button instead of the + Budget plan button.

4. In the budget plan editor, on the "Select a time range, budget groups, and goal" page, do any of the following to specify settings for a monthly or weekly recurring series of budget plans.

   1. Next to "Time range", click the arrow  to display the list, and then click one of the following:

      • Recur monthly (default)

      • Recur weekly. The minimum time range is one week.

      • Custom recurrence

   2.  Select the date that you want the series to start. 

      Monthly recurring plans must start on or before the 28th of a month to enable Search Ads 360 to automatically create a plan for each month. Plans can't start on the 31st because some months have only 30 days.

       

      Weekly recurring plans and plans that recur every 7 to 60 days can start on any date of a month.

       
5. If you selected "Custom recurrence", specify the number of days, weeks, or months that you want each plan in the series to run.
6. To select or edit the plan's budget groups, in the "Budget group" row, click the pencil icon .
7. Select or create a goal.

   You can't select a different conversion goal in a plan. Instead, you can remove the plan, and then create a new budget plan for the same time range.

8. Click Continue to finish setting up the budget plan.

Next steps

Perform the following steps to complete the budget plan: 

1. Set the budget for the group of campaigns.

   Optional steps:

   • Compare estimates for different methods of setting campaign budgets and bids.
   • Set a performance benchmark.
   • Enable and configure a budget bid strategy.
2. View budget pacing chart and allocation table.
3. Optional. Specify other goals only for reporting.
4. Review plan settings before saving the plan.