Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Set up a budget bid strategy

Create a budget bid strategy

Configure a budget plan
A budget bid strategy can only be configured in a budget plan. One budget strategy is created for a budget plan even though the settings can be different in each plan.
  1. Start creating a budget plan.
  2. On the "Explore target spend and apply a budget bid strategy" page, select the Budget bid strategy checkbox.
  3. Click Continue.

    The "Budget automation settings" page appears. 

    The following settings aren't editable: "Budget bid strategy name", "Campaign daily budgets", and "Keywords and other biddable items".

    • The budget bid strategy is named after the budget group, with the Greek letter Δ  appended. 

    • The "Campaign daily budgets" and "Keywords and other biddable items" checkboxes are selected because a budget strategy must manage the budgets and bids to optimize spend.

    Learn more about budget automation

  4. Optional. If you selected a conversions or revenue goal, select the checkbox of any of the following bid adjustments:
    • Device bid adjustments
    • Remarketing target bid adjustments
    • Location target bid adjustments

    Although it's also possible to change the "Constraints" settings on this page, we recommend that you keep the default constraint settings because changing them can prevent the budget bid strategy from spending efficiently.

  5. Click Continue to go to the View pacing and allocations step (or to the "Budget automation settings" step if you only selected one budget group when you started creating the budget plan).
To return to an earlier step, in the left navigation, click the step. 
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