Set up a budget bid strategy
Create a budget bid strategy
- Start creating a budget plan.
- On the "Explore target spend and apply a budget bid strategy" page, select the Budget bid strategy checkbox.
- Click Continue.
The "Budget automation settings" page appears.
The following settings aren't editable: "Budget bid strategy name", "Campaign daily budgets", and "Keywords and other biddable items".
The budget bid strategy is named after the budget group, with the Greek letter Δ appended.
The "Campaign daily budgets" and "Keywords and other biddable items" checkboxes are selected because a budget strategy must manage the budgets and bids to optimize spend.
- Optional. If you selected a conversions or revenue goal, select the checkbox of any of the following bid adjustments:
- Device bid adjustments
- Remarketing target bid adjustments
- Location target bid adjustments
Although it's also possible to change the "Constraints" settings on this page, we recommend that you keep the default constraint settings because changing them can prevent the budget bid strategy from spending efficiently.
- Click Continue to go to the View pacing and allocations step (or to the "Budget automation settings" step if you only selected one budget group when you started creating the budget plan).