Create and manage engine track accounts

Create an engine track account

Only an agency manager or advertiser manager can create an engine account. 

To create an engine track account:

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. Click the Engine accounts tab.

  3. Click the New ▼ button, which appears in the toolbar above the reporting table, and then select Engine track.

    The settings panel for the new engine account appears. 

  4. Name the account. Use the same name in Search Ads 360 that you're using in the engine to help account matching (for auditing, billing,  or technical support).

  5. In the Engine type list, select the type of engine you're creating the account for.

  6. Enter engine settings as described below.

  7. Click Save.

    The new engine account appears in the engine account table and in the account navigation bar.

In the engine account table, the Authorization status column contains Waiting for click traffic. To start redirecting click traffic through Search Ads 360, you need to add clickserver URLs to the engine track account. 
Authorization status in engine account reporting table.
If you still see the Waiting for click traffic status after you upload the Search Ads 360 clickserver URLs into your engine account (and after your campaigns have generated some clicks), contact Search Ads 360 customer support.

Engine track settings

Engine track settings
  • Engine account ID: Enter the number that the engine has assigned to account.
    For example if you're setting up an engine track account for Yandex, enter the ID that Yandex created for your account.
    Refer to the engine's help center for details on finding your account ID.

    Search Ads 360 does not contact the engine to confirm that you entered a valid account ID. Instead, if you entered an invalid ID, Search Ads 360 will report an "account ID not found" error when you try to add clickserver URLs to the engine's campaigns. 

  • Currency code: Enter the currency code from the engine.
    In Search Ads 360, reports at the engine account level and lower will use this currency. Learn more about currencies in Search Ads 360.

    Search Ads 360 does not confirm that you specified the same currency that the engine is using. If you select the wrong currency, advertiser reports in Search Ads 360 may not correctly reflect currency values for this engine. For example:

    1. You select Euros, but the engine itself uses Rubles.

    2. Search Ads 360 assumes all cost data reported from the engine are in Euros. All currency symbols in account-level reports and lower will be Euros, but the actual monetary amounts will match what you see in the engine in Rubles.

    3. If the advertiser uses Euros, advertiser level reports won't convert the engine's currency since it assumes the currency is already in Euros, and all cost reporting will be inaccurate for the engine track account.

  • Time zone: Enter the time zone from the engine.
    In Search Ads 360, reports at the engine account level and lower will use this time zone. Learn more about time zones in Search Ads 360.

    Search Ads 360 does not confirm that you specified the same time zone that the engine is using. If you select the wrong time zone, conversion data may not match up with impressions, clicks, and cost data you upload from the engine.

Once you save an engine track account, you can't change its ID, currency, or time zone. If you accidentally entered the wrong information, remove the engine account and create a new one. 

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