Currencies and time zones

Time zones in Search Ads 360

Search Ads 360 uses the following time zones to determine the date on which actions, such as clicks and conversions, occur:

As a result:

  • Reports at the advertiser level may contain data from different search engines and therefore in different time zones. In this case, Search Ads 360 sums up the data for each search engine in its own time zone, and sums up those results. For example, the metrics for each engine account’s definition of “yesterday” are added together.

  • If the engine account and Campaign Manager 360 account's time zones are different, it’s possible to have clicks and conversions on different local dates. 

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