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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

요청한 페이지는 현재 사용 중인 언어로 제공되지 않습니다. 페이지 하단에서 다른 언어를 선택하거나 Chrome에서 기본 제공되는 번역 기능을 사용해 웹페이지를 원하는 언어로 바로 번역할 수 있습니다.

Search Ads 360 overview

Data-driven attribution model

Next: Dynamic URL parameter

A data-driven attribution (DDA) model analyzes conversions generated by your paid search campaigns and learns the relative value of each interaction in the conversion funnel. By understanding how interactions work together to drive conversions, you can find more efficient ways to distribute your spend. Learn more about data-driven attribution models

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