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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Search Ads 360 overview

Data-driven attribution model

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A data-driven attribution (DDA) model analyzes conversions generated by your paid search campaigns and learns the relative value of each interaction in the conversion funnel. By understanding how interactions work together to drive conversions, you can find more efficient ways to distribute your spend. Learn more about data-driven attribution models

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