Upload an ad to a specific engine account

Before you start

• You'll need at least one ad group in your advertiser.

• Learn about uploading campaigns, ad groups, keywords, and ads to supported search engine accounts.

1. Download the bulksheet template for ads: XLSX / XLS / CSV
2. In the downloaded template, create a row for each ad and enter information in columns, depending on which type of ads the engine account supports.
   
   Not all of the columns are available for all engine types. View the comments in each column of the template for details.
3. Upload the bulksheet.

Bulksheet columns for creating Google responsive search ads

In this column...	Enter...
Row type	ad
Action	create
Status	active
Advertiser	The name of an advertiser.
Campaign	The name of a campaign.
Ad group	The name of an ad group.
Ad type	Responsive search
Ad title	A headline for a RSA. Maximum of 30 characters.
...	...
Ad title 15	You can enter up to 15 headlines
Line 1	A description of the product or service. Maximum of 90 characters.
...	...
Line 4 (optional)	You can enter up to 4 descriptions.
Ad title position (optional)	The pinning position for the first headline.
...	...
Ad title position 15 (optional)	You can enter pinning positions for the 15 headlines.
Line 1 position (optional)	The pinning position for the first description.
...	...
Line 4 position (optional)	You can enter pinning positions for the 4 descriptions.
Ad landing page	The destination or final URL. If a keyword specifies a landing page URL, the engine will substitute the keyword's URL for the ad's URL when the ad is served.
Ad path field 1 (optional)	Enter the pages on your website that lead to your landing page. The path and destination URL fields are combined to form the URL that is shown on your ad. Character limit: 15 characters
Ad path field 2 (optional)	Enter the pages on your website that lead to your landing page. The path and destination URL fields are combined to form the URL that is shown on your ad. Character limit: 15 characters
Ad name (optional)	A name for the ad to help you identify the ad.
Final URL suffix (optional)	Parameters that are attached to the end of your landing page URL.

 

Bulksheet columns for creating expanded text ads

In this column...	Enter...
Row type	ad
Action	create
Campaign	The name of a campaign.
Ad group	The name of an ad group.
Ad type	Expanded text
Ad title	A headline for an expanded text ad. Maximum of 30 characters.
Ad title 2 (optional)	A second headline (Headline 2). Maximum of 30 characters.
Ad title 3 (optional)	A third headline (Headline 3). Maximum of 30 characters.
Ad description line 1	A description of the product or service. Maximum of 90 characters.
Ad description line 2 (optional)	A second description of the product or service. Maximum 90 characters.
Ad landing page	The destination or final URL. If a keyword specifies a landing page URL, the engine will substitute the keyword's URL for the ad's URL when the ad is served.
Ad path field 1 (optional)	Enter the pages on your website that lead to your landing page. The path and destination URL fields are combined to form the URL that is shown on your ad. Character limit: 15 characters
Ad path field 2 (optional)	Enter the pages on your website that lead to your landing page. The path and destination URL fields are combined to form the URL that is shown on your ad. Character limit: 15 characters
Ad name (optional)	A name for the ad to help you identify the ad.

Learn about other actions you can specify in a bulksheet, such as remove and edit.

Soon, you’ll no longer be able to create or edit expanded text ads in your Google Ads, Microsoft Advertising, and Yahoo! Japan Ads campaigns. The engines will continue to serve expanded text ads, and you'll still see reports on their performance going forward.

We strongly encourage you to transition to responsive search ads in your campaigns and ad builder and inventory management templates.

• Learn more about this change to expanded text ads in the Google Ads Help Center. 
• Learn more about this change to expanded text ads in the Microsoft Advertising Blog.
• Learn more about this change to expanded text ads in the Yahoo! Japan Ads Help Center.
• Learn more about this change to ad builder and inventory management templates in the Search Ads 360 Help Center.

Bulksheet columns for creating standard text ads

In this column...	Enter...
Row type	ad
Action	create
Campaign	The name of a campaign.
Ad group	The name of an ad group.
Ad title	The headline of the ad.
Ad description line 1	A concise summary of the ad.
Ad description line 2	Details for the ad.
Ad display URL	The URL that will appear on the ad.
Ad landing page	The final URL or landing page that displays when a user clicks your ad. If a keyword specifies a landing page URL, the engine will substitute the keyword's URL for the ad's URL when the ad is served.
Ad device preference	Specify Mobile to give the ad preference to display on mobile devices.
Ad name (optional)	A name for the ad to help you identify the ad.

Learn about other actions you can specify in a bulksheet, such as remove and edit.

Duplicate ads in a Microsoft Advertising account

If you create or upload identical ads in a Microsoft Advertising ad group, Search Ads 360 will display and traffic both ads. In Microsoft Advertising, the identical ads are merged into one ad. The next time a sync occurs, the duplicate ad is removed, leaving only one of the ads in Search Ads 360.