Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Use your business data to manage campaigns

Edit a business data table

Once you save or update a table, you can change the table and column names or add new columns, but you can't change a column type.

If you change the name of a business data table or column, keep the following notes in mind:

  • If the table is included by other business data tables, Search Ads 360 will automatically update all business data tables to refer to the new name.
  • If you're using business data in a formula column, Search Ads 360 does not update the formula column. Instead, the formula column will return an error the next time you view it in a report. 

To change a table or column name or add a new column:

  1. Navigate to an advertiser.  

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Business data.

  3. Select the checkbox next to the name of the business data table and click the Edit details... button.

  4. Change the name of the table or of a column.

  5. Optionally add more columns:

    1. Click the Add column button.

    2. Select a data type.
      The data type list contains the basic data types as well as one entry for each business data table in your advertiser. To include a reference to another table, select the table from the list.

    3. Enter a name for the column.

    To remove a column that you've just added, click Remove

  6. Click Save.

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