Use your business data to manage campaigns

Use a bulksheet to apply and detach business data

Apply business data

The overall process for using a bulksheet to apply business data is as follows (the details are in the sections below):

  1. Download a bulksheet that contains your business data.
    You need this bulksheet to see the IDs of the business data that's available in your advertiser. For example, if you've created business data for hotels, you'll need the values from the Hotel.ID column.
  2. Download an editable bulksheet that contains the items you want to apply business data to.
    The downloaded bulksheet automatically contains one column for each business data column you've defined in your advertiser. 
  3. For each row in the editable downloaded bulksheet, enter the ID of the business data row you want to apply.
    For example, enter the ID from the hotel's Hotel.ID column.

  4. Upload the bulksheet.

Download a bulksheet with business data

  1. Navigate to an advertiser.
    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the Agency list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the Advertiser list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Business data.
  3. Click the download icon Download icon, which appears above the reporting table.
  4. Select one or more business data tables and click Download.
    To select a table, click >> in the All tables list. 
    Search Ads 360 generates the report and either downloads the file to your browser's download directory or sends an email, depending on the delivery option you selected.

Download an editable bulksheet with Search Ads 360 items

  1. Navigate to the tab that contains engine accounts, campaigns, or other items you want to apply business data to.
    For example, navigate to an advertiser and click the Campaigns tab.

  2. Optionally use a filter to display only the items you want to apply business data to.
    For example, use a filter to display only active manual keyword campaigns with names that start with "US -"

  3. Click the download icon Download icon, which appears above the reporting table and make the following selections in the download panel:
    • Scope: Current scope
    • Columns: Editable columns (for re-upload)
    • Include types: Engine accounts, campaigns, or other items that you can apply business data to. For example, to apply business data to campaigns, select Campaigns.
    • Filters: Include rows with no impressions
  4. Click Download.

    Search Ads 360 generates the report and either downloads the file to your browser's download directory or sends an email, depending on the delivery option you selected.

The downloaded bulksheet with Search Ads 360 items contains the following data:

  • One row for each engine account, campaign, or other item you selected in the download settings.
  • One column for editable settings, such as campaign name and status.
  • One ID column for each type of business data you defined in your advertiser, plus an Effective ID column.

Enter business data IDs in the editable bulksheet

To apply business data to a campaign, ad group, or other item, enter a business data ID in the item's c:Business_Data.ID column.

For example:

  1. Here's a business data bulksheet that defines three hotels.

    RowType

    c:Hotel.ID

    c:Location.ID

    c:Hotel.Avail

    c:Hotel

    Sleepwell

    Boston: Back Bay

    50

    c:Hotel

    Rest Eazy

    New York: Chelsea

    200

    c:Hotel

    Harbor View

    New York: Chelsea

    100


     
  2. Here's a bulksheet with three campaigns. To apply hotels to campaigns, enter hotel IDs in the c:Hotel.ID column. Because the hotels in the example include a location, you can leave the c:Locations.ID column empty. The campaigns will also be associated with the location defined for the hotel.

    RowType

    Action

    Status

    Campaign

    c:Hotel.ID

    c:Location.ID

    campaign edit active

    Brand_Search_Sleepwell

    Sleepwell

     

    campaign edit active

    Brand_Search_Sleepwell

    Rest Eazy

     

    campaign edit active

    Brand_Search_Sleepwell

    Harbor View

     

Note that Search Ads 360 ignores data you enter into any of the Effective columns.

What are "Effective" columns?

When you download a bulksheet that contains campaigns, ad groups, and other Search Ads 360 items, each business data column is accompanied by an "Effective" column. The "Effective" column shows the business data applied to an item either directly or through inheritance.

These are read-only columns. Any data you enter in these columns will be ignored when you upload the bulksheet.

For example:

RowType

Action

Campaign

Ad group

c:Hotel.ID

Effective c:Hotel.ID

campaign edit

Brand_Search_Sleepwell

 

Sleepwell

Sleepwell

ad group edit

Brand_Search_Sleepwell

Largest rooms  

Sleepwell

In the example bulksheet:

  • The "Sleepwell" hotel has been applied directly to the "Brand_Search_Sleepwell" campaign, so "Sleepwell" appears in both c:Hotel.ID and Effective c:Hotel.ID.
  • The "Largest rooms" ad group in the campaign inherits the hotel from the campaign, so the "Sleepwell" hotel appears only in the Effective c:Hotel.ID column.

Detach business data

To detach (remove) business data from campaigns, ad groups, or other Search Ads 360 items:

  1. Download an editable bulksheet that contains the items you want to remove business data from.
    The steps are the same as downloading a bulksheet to apply business data.
  2. In the ID column of the business data you want to detach, enter remove_content.
    For example, to remove a hotel from a campaign, enter remove_content in the campaign's Hotel.ID column.

    RowType

    Action

    Account

    Campaign

    c:Hotel.ID

    c:Location.ID

    c:Hotel.Avail

    campaign edit

    Hooper's - Google

    Brand_Search_Sleepwell

    remove_content

     

     

  3. Upload the bulksheet.

The business data is no longer directly applied to the item. The item will inherit any data applied to higher level items.

Excluding Business Data is not supported

Because Business Data is inherited, it isn't possible to exclude Business Data for a child item if you've applied Business Data to the parent. You can specify different Business Data for the child, but you can't specify "no Business Data" for a child item if Business Data is applied to the parent.

Learn more about inherited business data.

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