View performance of product groups

You can see and compare how each product group in a Shopping campaign is performing. Note that a parent product group rolls up (summarizes) performance data from all of its children. That is, performance data is broken out for each individual child product group as well as summarized at the parent level.

1. Navigate to a Shopping campaign.

   Steps for navigating to a campaign

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account that contains the campaign.

   6. In the "Campaign" list, click on the campaign.

   7. Click Apply or press the Enter key.

   Search Ads 360 displays the campaign page.

2. Click the Ad groups tab and click the name of an ad group.

3. Click the Targets▼ tab, and then click Product groups if it isn't already selected.

4. You can customize the report by adding and removing specific columns.

Find excluded product groups

To find all of the product groups that have been excluded from being advertised:

1. Navigate to a Google Ads engine account or to a Shopping campaign.

   Steps for navigating to an engine account

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account.

   6. Click Apply or press the Enter key.

   Search Ads 360 displays the engine account page.

   Steps for navigating to a campaign

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account that contains the campaign.

   6. In the "Campaign" list, click on the campaign.

   7. Click Apply or press the Enter key.

   Search Ads 360 displays the campaign page.

2. Click the Targets▼ tab, and then click Product groups.

3. Click the Filters button, which appears above the product summary graph.
   Note that the Filters button is not available if you scope to an ad group in a Shopping campaign. Be sure to scope to a Google Ads engine account or Shopping campaign.

4. From the +Attribute or metric list, select Max CPC.

5. From the Greater than list, select Does not have a value.

6. Click the Apply filters button.

The reporting table now shows only product groups that have been excluded.

You can also create an automated rule that finds all product groups for which Max CPC does not have a value.

 

Known issue with excluded product groups

Search Ads 360 reports visits and conversions without performance metrics for excluded product groups. You can ignore the visit and conversion data reported for excluded product groups. 

Excluded product group data also isn't used by Search Ads 360 bid strategies.