Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Add or remove columns in a reporting table

  1. Navigate to any reporting table.
    For example, navigate to a campaign and click the Keywords tab.

    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account that contains the campaign.
    6. In the "Campaign" list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

  2. Click the Columns button in the toolbar above the performance summary graph.
    The Columns button appears above the performance summary graph.
    In the selection tool that appears:

    • The Available columns list organizes columns by similar features and interests so you can explore related columns. For example, the Performance category contains columns for reporting on engine metrics, while the Conversions category contains columns for reporting on conversions from different types of conversion-tracking systems.

    • The Selected columns list displays the columns that are currently in the reporting table.

  3. To add a column, click + next to the column name in the Available columns list.
    Click + next to a column name to add a column.

    You can click Select all to add all the columns in a category.

  4. To rearrange the order of columns in the table, drag and drop the columns in Selected columns list.

  5. To remove a column from the reporting table, click x next to the column name in the Selected columns list.

  6. To completely remove a custom column from Search Ads 360, click the remove icon Trash can icon in the Available columns list.

  7. When you're done, click Apply. You can then save the view and select it for viewing at any time.

You can also create and add custom columns to report metrics for Floodlight activities, Google Analytics activitiesGoogle Ads conversion types, and formula column results.

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