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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

요청한 페이지는 현재 사용 중인 언어로 제공되지 않습니다. 페이지 하단에서 다른 언어를 선택하거나 Chrome에서 기본 제공되는 번역 기능을 사용해 웹페이지를 원하는 언어로 바로 번역할 수 있습니다.

Search Ads 360 overview

Last-click attribution model

Gives 100% of the credit for a conversion to the last click, if the last click is on a paid search ad. If the last click is from a display ad, the conversion is not recorded. If the last click is from natural search, the conversion is not recorded unless you subscribe to Search Ads 360 Natural Search and choose the appropriate attribution option.

The last-click attribution model is used by default to distribute credit in Floodlight activity or Google Analytics activity columns, and bid strategies.

 

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