Conversion type column

Displays the type of conversion that a Floodlight activity tracks.

Possible values are:

  • Transaction: Tracks the number of sales made or the number of items purchased. This type of activity can also capture the total value of each sale. Campaign Manager calls this type of activity sales activities.
  • Action: Counts the number of times that users have visited a particular webpage after seeing or clicking on one of your ads. Campaign Manager calls this type of activity counter activities.
View this column
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Advertiser settings.

    Don't see Advertiser settings? Only Search Ads 360 agency managers or advertiser managers can see Advertiser settings in the left navigation panel. 

  3. Click the Floodlight▼ tab and select Floodlight activity groups.

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