Displays the type of conversion that a Floodlight activity tracks.
Possible values are:
- Transaction: Tracks the number of sales made or the number of items purchased. This type of activity can also capture the total value of each sale. Campaign Manager calls this type of activity sales activities.
- Action: Counts the number of times that users have visited a particular webpage after seeing or clicking on one of your ads. Campaign Manager 360 calls this type of activity counter activities.