Use Google Ads remarketing lists in Search Ads 360

Prevent ads from displaying to members of Google Ads remarketing lists

Create a negative remarketing target

When you exclude a remarketing list, ads in the campaign or ad group won't be displayed to members of the remarketing list.

Where did you create the remarketing list?

If the remarketing list was created in Google Ads, sync the engine changes in Search Ads 360 or schedule engine changes to sync to display the Google Ads remarketing lists in Search Ads 360.

If you created the remarketing list in Search Ads 360, sync isn't required. The list is trafficked to Google Ads.

  1. Navigate to a Google Ads campaign or ad group.

    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the Agency list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the Advertiser list, click on the advertiser that contains the engine account.

    5. In the Account list, click on the engine account that contains the campaign.
    6. In the Campaign list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

    Steps for navigating to an ad group
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the Agency list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the Advertiser list, click the advertiser that contains the engine account.

    5. In the Account list, click the engine account that contains the campaign.

    6. In the Campaign list, click the campaign that contains the ad group.

    7. In the Ad group list, click the ad group.

    8. Click Apply or press the Enter key.

    Search Ads 360 displays the ad group page.

  2. Click the Targets ▼ tab, and then click Remarketing targets.
  3. Click Excluded.
  4. Do either of the following to exclude members from remarketing:
    • If you selected a campaign, under Campaign level, click + Negative remarketing target.
    • If you selected an ad group, under Ad group level, click + Negative remarketing target.
  5. Click the check box next to a remarketing list to apply the remarketing list to the campaign or ad group and exclude members from remarketing.
  6. Click Save.
A campaign-level remarketing target that excludes members from receiving ads overrides an ad-group level remarketing target for members to receive ads. That is, ads will not display for members of an ad group remarketing list if the same remarketing list is excluded at the campaign level.

Remove negative remarketing targets

  1. Navigate to a Google Ads campaign or ad group.

    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the Agency list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the Advertiser list, click on the advertiser that contains the engine account.

    5. In the Account list, click on the engine account that contains the campaign.
    6. In the Campaign list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

    Steps for navigating to an ad group
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the Agency list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the Advertiser list, click the advertiser that contains the engine account.

    5. In the Account list, click the engine account that contains the campaign.

    6. In the Campaign list, click the campaign that contains the ad group.

    7. In the Ad group list, click the ad group.

    8. Click Apply or press the Enter key.

    Search Ads 360 displays the ad group page.

  2. Click the Targets ▼ tab, and then click Remarketing targets.
  3. Click Excluded.
  4. Under Campaign level or Ad group level, depending on your scope, select the check box for the remarketing list that you want to remove.
  5. Click Remove.

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