Baidu features in Search Ads 360

The following lists the Baidu features that Search Ads 360 supports, unsupported features, and any available workarounds.

Supported Baidu features

Campaigns

• Manual campaigns. See supported campaign settings

Ad groups

• See supported ad group settings

Ads

• Text ads. See supported text ad settings

Keywords

• See supported keyword settings

• Device-specific landing pages (non-mobile and mobile URLs)

• Negative keywords

Targeting and bid adjustments

• Geographic targeting
• Mobile bid adjustments

Reporting

• Conversion goal reporting

Bid automation

• Apply a bid strategy from campaign settings.

Unsupported Baidu features

Engine accounts

• Account level budgets. Recommended: use campaign level budgets.

Campaigns

• Budget scheduling

• IP address exclusion

Keywords

• Advanced phrase match options: Exact phrase included, Same meaning included, & Core meaning included

Extensions

• Sitelink extensions: Use this workaround to track Sitelink Extensions in Search Ads 360.

• Call extensions (click to call)

• Image extensions

• App extensions

Reporting

• Baidu Analytics integration. Recommended: use Floodlight activities instead.

• Baidu tagging and tracking

• Brand zone

• Landmark (Baidu Brand Landmark)

• Quality score

Next steps

Create a Baidu engine account in Search Ads 360.