Baidu features in Search Ads 360

Last updated August 17, 2017

The following lists the Baidu features that Search Ads 360 supports, unsupported features, and any available workarounds.

Supported Baidu features

Campaigns

Ad groups

Ads

Keywords

Targeting and bid adjustments

Reporting

  • Conversion goal reporting

Bid automation

Unsupported Baidu features

Engine accounts

  • Account level budgets. Recommended: use campaign level budgets.

Campaigns

  • Budget scheduling

  • IP address exclusion

Keywords

  • Advanced phrase match options: Exact phrase included, Same meaning included, & Core meaning included

Extensions

Reporting

  • Baidu Analytics integration. Recommended: use Floodlight activities instead.

  • Baidu tagging and tracking

  • Brand zone

  • Landmark (Baidu Brand Landmark)

  • Quality score

Next steps

Create a Baidu engine account in Search Ads 360.

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