Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Baidu features in Search Ads 360

Last updated December 24, 2020

The following lists the Baidu features that Search Ads 360 supports, unsupported features, and any available workarounds.

Supported Baidu features

Campaigns

Ad groups

Ads

Keywords

Targeting and bid adjustments

Reporting

  • Conversion goal reporting

Bid automation

  • Apply a bid strategy from campaign settings.

Unsupported Baidu features

Engine accounts

  • Account level budgets. Recommended: use campaign level budgets.

Campaigns

  • Budget scheduling

  • IP address exclusion

Keywords

  • Advanced phrase match options: Exact phrase included, Same meaning included, & Core meaning included

Extensions

Reporting

  • Baidu Analytics integration. Recommended: use Floodlight activities instead.

  • Baidu tagging and tracking

  • Brand zone

  • Landmark (Baidu Brand Landmark)

  • Quality score

Next steps

Create a Baidu engine account in Search Ads 360.

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