Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Use bulksheets to create manual campaigns

Upload an ad group to a specific engine account

Before you start

  1. Download the ad group bulksheet template.

  2. Open the template and make the following edits:

    1. In the Row type column, enter ad group.

    2. In the Action column, enter create.

    3. In the Campaign column, enter the name of the campaign that will contain the ad group.
      To see the list of campaign names for an engine account, navigate to the engine account and click the Campaigns tab. Campaign names appear in the Campaign column.

      Steps for navigating to an engine account
      1. In the left navigation panel, click All accounts.
        What if the left navigation pane isn't visible?

      2. Click the navigation bar to display navigation options.

      3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

      4. In the "Advertiser" list, click on the advertiser that contains the engine account.

      5. In the "Account" list, click on the engine account.

      6. Click Apply or press the Enter key.

      Search Ads 360 displays the engine account page.

    4. Specify ad group settings in the remaining columns.
      To see information about each column—including which columns are required and which are optional—rest the mouse pointer on a column heading.

  3. Save the bulksheet and upload it.

If there are no processing errors, Search Ads 360 creates your new ad groups. To confirm the upload, view the ad group in Search Ads 360.


Here's an example row that creates a basic ad group in a Google Ads engine account:

Row type Action Campaign Ad group Ad group search max CPC
ad group create Accessories Hats 10.00

Learn about other actions you can specify in a bulksheet, such as remove and edit.

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