Manage Floodlight instructions

Example 1: Create a currency conversion instruction for an activity

A retail advertiser based in the United States maintains two separate sites: one for sales in the US and another for occasional sales in Canada. Each site has its own Floodlight activity for reporting sales.

Last month, the two Floodlight activites reported the following revenue:

  • $2,000,000 USD from the Floodlight activity on the US site.
  • C$10,000 CAD from the Floodlight activity on the Canadian site.

If the Campaign Manager advertiser associated with the Search Ads 360 advertiser specifies USD as its currency, then Search Ads 360 assumes that the revenue being reported from the Floodlight activities is in USD. To convert the Canadian sales to USD, the advertiser creates a Floodlight instruction for the Floodlight activity on the Canadian site. The instruction has a source currency of CAD and a new currency of USD. As a result, Search Ads 360 will calculate the total sales as follows:

  • Search Ads 360 correctly converts the C$10,000. If the C$10,000 is converted to $9,600 USD, the correct total sales will be $2,009,600 USD. This is the value that will appear in Search Ads 360 reporting.

In Campaign Manager, Paid Search reports simply contain the raw numeric values from Floodlight transaction tags and do not assign or convert the value into a specific currency. In addition, Search Ads 360 Floodlight instructions are not applied to data in Campaign Manager. So a Paid Search report in Campaign Manager will calculate the sales as follows:

  • Campaign Manager adds 2,000,000 and 10,000 for a total of $2,010,000. In other words, the C$10,000 is not converted to USD before the amounts are added together. This is the value that will appear in Campaign Manager Report Builder.

Follow these steps to apply this currency conversion Floodlight instruction to the Canadian site sales Floodlight activity:

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Advertiser settings.

    Don't see Advertiser settings? Only Search Ads 360 agency managers or advertiser managers can see Advertiser settings in the left navigation panel. 

  3. Click the Floodlight▼ tab and select Floodlight instructions.
    The current Floodlight instructions for the advertiser appear.

  4. Click + Floodlight instruction, which appears above the reporting table.

  5. From the Apply instruction to list:

    1. Select Floodlight activity.

    2. Select the Canadian site sales Floodlight activity.

  6. From the Floodlight instruction type list, select Currency conversion.

  7. Select CAD from the Source currency dropdown.

  8. Select USD from the New currency dropdown.

  9. Click Save.
    Search Ads 360 adds the Floodlight instruction to the table.

The instruction is applied to new conversions going forward. In some situations (for example, data reprocessing), Search Ads 360 might also apply the instruction to conversions that occurred in the past.

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