Search Ads 360 overview

Floodlight activity

A Floodlight activity stores data recorded by a specific Floodlight tag and makes the data available within all Google Marketing Platform properties, such as Search Ads 360 and Campaign Manager.

Floolight tags record data on a web page and then pass the data to a Floodlight activity.

You can also use a Floolight activity to track offline actions, such as a purchase over the telephone by uploading offline conversions from a bulksheet or the Search Ads 360 API.

Learn how to get started with Floodlight activities

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