Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Search Ads 360 overview


A text string that you apply to campaigns, ad groups, keywords and other items in Search Ads 360. You can view all items with the same label, and then view reports with the labeled items and make bulk edits.

Labels enable you to manage and report on keywords outside the traditional campaign structure. For example, you can apply a label to any keyword within an advertiser. You can even apply labels to keywords in different engine accounts. Learn more about how to create and apply labels.

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