Create and apply labels

Create a label

You can do any of the following to create a label:

  • Create a label from the Search Ads 360 UI: Use this option if you're creating a label that you plan to use later.
  • Create and apply a label to objects in one step: Use this option if you're creating just one label and you're ready to apply it to campaigns or other objects.
  • Use a bulksheet: If you're already using a bulksheet to upload a new campaign or keywords, you can create and apply labels for each item in the bulksheet. Bulksheets also make it easy to copy and paste labels between accounts or use formulas to generate labels.

Create a label from the Search Ads 360 UI

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the Agency list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the Advertiser list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Labels.

  3. In the toolbar above the table, click + Label.

  4. Name the label.

  5. Click Save.

You can apply the label to objects when you're ready.

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