Hotel Center and Google Ads work together to create and manage your hotel ad campaigns. This article shows you how to link and unlink your Google Ads and Hotel Center accounts.
Account linking isn’t currently supported in the new Search Ads 360 experience. You’ll need to sign in to Google Ads or Hotel Center to link the accounts.
Check the Experience hub to stay up to date on your available features, including bidding.
Before you begin
To link your accounts, you'll need administrative access to a Google Ads account and owner permissions in your Hotel Center account. To unlink an existing link from Google Ads, you'll need to have administrative access to a Google Ads account.
A static or dynamic list of hotels will also be added to every link.
Instructions
How to link your Hotel Center and Google Ads accounts
Link from Hotel Center
- Sign in to your Hotel Center account.
- From the page menu on the left, select Account settings.
- In the “Basic settings” tab, click Add account link.
- Enter your Google Ads customer ID.
- Choose from either "All properties” or "Only some properties".
- If "Only some properties" was selected, the option to upload a property list will be available. After the file is parsed, the number of IDs will be displayed and the send button enabled. If you want to edit an existing property list, simply download the full property list and remove any properties that should not be linked.
- Any major CSV parsing errors will be displayed upon upload. Unrecognized Hotel IDs will be saved in case the hotel is matched or added in the future.
If "All properties" was selected, the option to download a CSV file of the currently linked properties will only be available if there are existing properties.
- Select Save to send the request.
Accept link in Search Ads 360
- Sign in to your new Search Ads 360.
- Navigate to a Google Ads account.
- In the upper right corner, click the tools icon
, and under "Setup," click Linked accounts.
- Under "Google Hotel Center" section, click Details.
- In the table, find the "Action" column, and click View request.
- A "Request from Google Hotel Center" window will pop up. Click Approve.
In the table, you'll see that your status is now Linked.
Link from Google Ads
- Sign in to your new Search Ads 360.
- Navigate to a Google Ads account.
- In the upper right corner, click the tools icon
- Under "Google Hotel Center" section, click Details.
- If you're linking Google Ads to a Hotel Center account for the first time, click Link. If you've linked a Hotel Center account previously, click the plus button
to link a new account.
- Enter your Hotel Center Account ID, and click Send.
- Sign in to your Hotel Center account.
- From the page menu on the left, select Account settings.
- In the "Google Ads link" table, find the "Action" column and click Review link request.
- If a user selects "All properties" (the default), they will have the option to download a CSV file of the associated hotel IDs.
- Users can also select "Only some properties" and upload a CSV with a list of hotel IDs.
- In the "Approve Link Request" dialog box, click Approve.
In the table, you'll see that your status is now Linked.
How to unlink your Hotel Center and Google Ads accounts
Unlink from Hotel Center
- Sign in to your Hotel Center account.
- From the page menu on the left, select Account settings.
- In the "Google Ads link" table, find the "Action" column and click Unlink account.
- In the “Unlink this account?” dialog box, click Unlink.
In the table, you'll see that your account has been removed.
Unlink from Google Ads
- Sign in to your new Search Ads 360.
- Navigate to a Google Ads account.
- In the upper right corner, click the tools icon
- In the "Google Hotel Center" section, click Details.
- Find the account you want to unlink, and click Unlink in the "Action" column.
- Click Unlink in the confirmation screen.
In the table, you'll see that your account has been removed.
How to accept link connections
Accepting a link connection from Hotel Center
- Sign in to your Hotel Center account.
- From the page menu on the left, select Account settings.
- In the "Basic settings" tab, under the Google Ads link in the "Action column", click Review link request.
- Choose from either "All properties" or "Only some properties".
- If "Only some properties" was selected, the option to upload a property list will be available. After the file is parsed, the number of IDs will be displayed and the Send button enabled.
- Some errors (for example, Hotel ID not in account) will not be validated at upload time. The account owner will be notified of this by email. Less serious errors will allow the update to proceed.
The option to approve will only be available if there are properties present.
5. Select Approve.
How to manage an established connection
Managing an established connection from Hotel Center
- Sign in to your Hotel Center account.
- From the page menu on the left, select Account settings.
- In the "Basic settings" tab, under Google Ads links in the "Action" column, click Manage link.
- Choose from either "All properties", "Only some properties" or "No properties (unlink)".
- If "Only some properties" was selected, the option to upload a property list will be available. After the file is parsed, the number of IDs will be displayed and the Send button enabled. If you want to edit an existing property list, simply download the full property list and remove any properties that should not be linked.
- Any major CSV parsing errors will be displayed upon upload. Unrecognized Hotel IDs will be saved in case the hotel is matched or added in the future.
- Selecting the "No properties (unlink)" radio button shows a prompt asking for verification to proceed. Select Update to proceed with unlinking.
If the account is already linked to some properties, both the linked list and full list will be available to download.