Your product data (the details about your products that you submit) is used to show dynamic ads, free product listings and Shopping ads when you run a Shopping campaign.
- To send us your product data, you need to set up a feed for your product information in a Merchant Center account, such as Google Merchant Center or Microsoft Merchant Centre. Then, link your Merchant Center account to your client account.
- Inside your product data, you'll set attributes, such as 'condition' and 'availability', to describe what the product is and the details of how you're selling it. To help people on the web find your items more easily, it's important to accurately describe your items using the available attributes.
- Along with the standard policies for ads, there are a number of Shopping ads policies regarding how to use each attribute and how often to update your product data. Make sure that you review the policies carefully and that you understand the requirements.
Learn how to: