Google Ads Standard Shopping campaigns help you promote your products by giving users detailed information about what you're selling before they even click your ad. Using retail-centric reporting tools, you'll then be able to track the performance of your products over time.
Learn more about creating Google Ads Standard Shopping campaigns in the Google Ads Help Center.
Instructions
- Sign in to your new Search Ads 360.
- Navigate to a client account.
- On the page menu, click Campaigns.
- Click the plus button
above the table, then select New campaign.
- In the "Choose your objective" section, click Sales.
- In the “Select a campaign type” section, click Shopping.
- Select the linked Merchant Center account that provides the products to advertise.
- (Optional) Click Select specific feeds to select the feeds that contain the products you want to advertise in your campaign.
- Select Standard Shopping campaign as your campaign subtype.
- The subtype can't be changed after your campaign is created.
- Click Continue.
- Next, select your campaign settings.
- In the "General settings" section, enter a campaign name.
- Click Additional settings to expand the section.
- Choose if you want to use an inventory filter. (Not using a filter is recommended.)
- Choose if you want to Turn on ads for products sold in local stores.
- Enter your campaign URL options.
- In the "Bidding and budget" section, do the following:
- Select your conversion goals.
- Enter your daily budget.
- Choose your campaign priority.
- Choose if you want to Override attribution models for specific conversion actions.
- In the "Targeting" section, do the following:
- Choose whether to include Google search partners in your networks.
- Select the locations you want to target.
- Choose the start and end dates for your campaign.
- In the "Create your ad group" section, enter a name for your ad group and enter your bid.
- Click Create Campaign.