Edit a Template

Caution: Your edits could cause Search Ads 360 to make extensive changes across one or more generated campaigns.

Before you start: Impact of editing a template

Many edits to template settings only affect items that are newly generated by the template and don't affect items that the template previously generated.

For example, a campaign template budget is only used when generating new campaigns. Edits made to this setting don't affect existing campaigns.

Other edits, such as to the campaign template name, cause the new Search Ads 360 to rename all existing campaigns associated with the template.

The following table lists the edits that will be applied to existing items, as well as edits that apply only when items are generated:

Template	Edits to these settings are applied to existing items as well as new items	Edits to these settings only apply to newly generated items
Campaign	Status settings Name Settings for applying sitelinks Targeting settings	Budget Start and stop dates Bid strategies URL templates and custom parameters Labels Device bid adjustments
Ad group	Status settings Name Settings for applying sitelinks Targeting settings	Default CPC URL templates and custom parameters Labels Device bid adjustments
Ad	Status settings Headlines Descriptions Final URL and URL path URL template The new Search Ads 360 keeps track of the text ad or ad copy that was edited and doesn't generate a new ad. It updates an existing ad, allowing metrics to be carried over. For more details on which advertising platforms support this functionality, refer to this Help Center article.	Custom parameters Mobile preferred setting (Baidu only) Labels
Keyword	Status settings Final URL Changing keyword text or match type removes the old keyword and creates a new one. Search Ads 360 keeps track of the keyword that was edited and doesn't generate a new keyword with the old settings, even if the templates would normally generate it. Some broad match modifier behavior moved to the phrase match type. Along with Google Ads, Microsoft Advertising, and Yahoo! JAPAN Ads, Search Ads 360 no longer supports creating broad match modifier (+) keywords in campaigns and keyword templates. If a keyword template specifies the broad match modifier and Search Ads 360 is required to generate a new keyword, Search Ads 360 will generate a new phrase match keyword instead of a broad match keyword.	Max CPC Labels
Negative keyword	Status settings Keyword text or match type	Not applicable
Sitelink	Status settings Sitelink text, description 1, and description 2 Sitelink URL URL template	Account level extension Labels

Edit templates

To edit templates, follow the below steps:

1. Sign in to your new Search Ads 360.
2. Navigate to the required sub-manager account.
3. Click the Tools and settings icon .
4. Click Templates.
5. In the reporting table, click the gear icon next to the item you want to edit.
6. Update template settings. These settings are displayed in 3 steps. The settings are described in the set up article for the relevant template:
   • Set up campaign templates
   • Set up ad group templates
   • Set up responsive search ad templates with template parents
   • Set up keyword templates
   • Set up negative keyword templates
   • Set up plan templates

For the updates to be applied, the template must be enabled. Enable the template by clicking "Enable" on the "Status" icon menu at the beginning of the template row. The updates will be applied the next time the template is evaluated.