Dynamic creatives can use Campaign Manager 360 attributes to dynamically update ads based on the specifics of each impression, allowing advertisers to tailor each impression to match their media buy. For example, an ad can display different content depending on which site the ad is served.
This means increased relevancy on every impression, with custom content based on an impression's Campaign Manager 360 attributes. Using an integrated platform for ad serving and content management, advertisers can dynamically update a creative's images, text, videos, and more and align these elements with their media buy to build the most effective and relevant ad.
Campaign Manager 360 ID filtered dynamic creatives can use any of the following Campaign Manager 360 attributes:
- Ad ID
- Advertiser ID
- Placement ID
- Site ID
- Campaign ID
- Creative ID
Start with a feed template Refer to this sample feed structure as a starting point. You can browse additional Campaign Manager 360 ID feed templates in the template gallery.
Fill out the feed Follow these general feed instructions to begin populating the feed.
Add the Campaign Manager 360 ID filtering column After following the general feed instructions, make sure to add a column for Campaign Manager 360 ID filtering (e.g. Placement_ID, Site_ID, etc.). Enter the Campaign Manager 360 ID value for which this row of content is targeted. Campaign Manager 360 ID values must be numerical. To target the content to multiple Campaign Manager 360 IDs, enter comma-separated values. For example, if targeting multiple placement IDs, enter 90368508,90368520,90368519.
To assign the correct content to the correct Campaign Manager 360 ID, you'll need a clear picture of how the campaign is set up in Campaign Manager 360, and which creative content should be used for each Campaign Manager 360 ID.
If you want to use the same feed row for multiple IDs, separate the ID values with a comma.
Example 1: Site ID filtering for Kelly Blue Book
Example 2: Creative ID filtering for an insurance concept
Example 3: Placement ID filtering for media plan segments
Example 4: Device filtering through Ad ID
After uploading the feed to the Studio profile, follow the below steps that are specific to Campaign Manager 360 ID filtered strategies:
Navigate to Step 2: Manage Data and transform the new feed. (You must transform the feed before Campaign Manager 360 IDs will be available as data types in the Field type drop-down menus.
- In the "Data types and filters" section, select the appropriate field type for each of the columns in the feed. For the Campaign Manager 360 ID columns, select the appropriate Campaign Manager 360 ID (for example, Campaign Manager 360 creative ID).
Navigate to Step 3: Manage Rules. Confirm that the Type dropdown is set to Auto-Filter and the Summary displays Filtering on: Placement_ID (or whichever Campaign Manager 360 ID is being used). If you need to update the filtering column, click Manage .
In Step 4: Generate Code, the dynamic code is generated. Follow these steps to incorporate the dynamic code into the creative asset files and upload the final assets to Studio.
In Step 5: Preview, preview the creative by entering the Campaign Manager 360 ID criteria into the parameter field and clicking Apply.
Publish the profile.
Read these FAQs for answers to the most common questions, plus best practice tips.