DCM ID filtering

Dynamic creatives can use DCM attributes to dynamically update ads based on the specifics of each impression, allowing advertisers to tailor each impression to match their media buy. For example, an ad can display different content depending on which site the ad is served. 

This means increased relevancy on every impression, with custom content based on an impression's DCM attributes. Using an integrated platform for ad serving and content management, advertisers can dynamically update a creative's images, text, videos, and more and align these elements with their media buy to build the most effective and relevant ad.

DCM ID filtered dynamic creatives can use any of the following DCM attributes:

  • Ad ID
  • Advertiser ID
  • Placement ID
  • Site ID
  • Campaign ID
  • Creative ID
  • Keyword
To save time and avoid errors, use dynamic targeting keys to create friendly names for DCM attributes. Learn more about dynamic targeting keys (DCM sign-in required)
Feed setup

Start with a feed template Refer to this sample feed structure as a starting point. You can browse additional DCM ID feed templates in the template gallery.

Fill out the feed Follow these general feed instructions to begin populating the feed.

Add the DCM ID filtering column After following the general feed instructions, make sure to add a column for DCM ID filtering (e.g. Placement_ID, Site_ID, etc.). Enter the DCM ID value for which this row of content is targeted. DCM ID values must be numerical strings (for IDs) or text (for keywords). To target the content to multiple DCM IDs, enter comma-separated values. For example, if targeting multiple placement IDs, enter 90368508,90368520,90368519.

Every row of a filtering column should have a value. If you leave a row blank, it will be considered a match for all IDs. This means if multiple rows are selected based on the filtering you set up, all blank rows will also be selected for rotation, along with the rows that match the targeted IDs.

To assign the correct content to the correct DCM ID, you'll need a clear picture of how the campaign is set up in DCM, and which creative content should be used for each DCM ID.

If you want to use the same feed row for multiple IDs, separate the ID values with a comma.

Feed examples

Example 1: Site ID filtering for Kelly Blue Book

Example 2: Creative ID filtering for an insurance concept

Example 3: Placement ID filtering for media plan segments

Example 4: Device filtering through Ad ID

Studio profile setup

After uploading the feed to the Studio profile, follow the below steps that are specific to DCM ID filtered strategies:

  1. Navigate to Step 2: Manage Data and transform the new feed. (You must transform the feed before DCM IDs will be available as data types in the Field type drop-down menus. 

  2. In the "Data types and filters" section, select the appropriate field type for each of the columns in the feed. For the DCM ID columns, select the appropriate DCM ID (for example, DCM creative ID).
  3. Navigate to Step 3: Manage Rules. Confirm that the Type dropdown is set to Auto-Filter and the Summary displays Filtering on: Placement_ID (or whichever DCM ID is being used). If you need to update the filtering column, click Manage  Manage button

  4. In Step 4: Generate Code, the dynamic code is generated. Follow these steps to incorporate the dynamic code into the creative asset files and upload the final assets to Studio.

  5. In Step 5: Preview, preview the creative by entering the DCM ID criteria into the parameter field and clicking the Launch/update preview button.

  6. Publish the profile.

Frequently asked questions

Read these FAQs for answers to the most common questions, plus best practice tips.

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